Huh, I know a lot about how an unsuccessful salesperson or a inexperienced marketer feels, because I was there. They are under unbelievable hugh pressure.
Let me try to answer the question a little bit. If the cost of indentifying the quality of one product is too high, the price itself would become a benchmark. OK. For example, God think you are a nice guy and God know you want to buy a diamond ring to your siganificant another. God decided to pay for any one dimond ring that you like. But you do not know anything about diamond except for " the bigger, the better" stuff. And none of your close friends have such knowledge for indentifying diamond. What would you do to choose a GOOD one? Yes, you are looking for the most expensive ones. That should be a very good dimond ring.
Rankings, on the other hand, are also trying to reduce the indentifying cost of MBA programs. Because the candidates of MBA will drop his/ her current job and spend some 18 months to learn full timely without any job income. That's a big decision. Rankings gives them some benchmark to help them to choose one out of hundreds.
So, candidates usually use tuitions and rankings(different rankings) to get a rough idea of how good is your program. However, I think both of them are not good. And no self-respect candidates would make decisions just based on tuition or rankings or both. If I were you guys, I would try to find out somebody in the program who's having similar background. I would spend days to talk with this person, to talk every detail out. And the very first questions would be " How do you think this program help you to succeed in your career?"
我觉得“klipper”说得很有道理,只是我现在一时没有办法try to find out somebody in the program who's having similar background. I would spend days to talk with this person, to talk every detail out.所以在这里和大家讨论,也是一种方法,不是吗