38. Which of the following best completes the passage below?
Established companies concentrate on defending what they already have. Consequently, they tend not to be innovative themselves and tend to underestimate the effects of the innovations of others. The clearest example of this defensive strategy is the fact that___.
A. ballpoint pens and soft-tip markers have eliminated the traditional market for fountain pens, clearing the way for the marketing of fountain pens as luxury or prestige items B. a highly successful automobile was introduced by the same company that had earlier introduced a model that had been a dismal failure C. a once-successful manufacturer of slide rules reacted to the introduction of electronic calculators by trying to make better slide rules D. one of the first models of modern accounting machines, designed for use in the banking industry, was purchased by a public library as well as by banks E. the inventor of a commonly used anesthetic did not intend the product to be used by dentists, who currently account for almost the entire market for that drug.
38. C is a clear example of a defensive, non-innovative strategy that underestimates the effects of others’ innovations: the slide-rule manufacturer acted as though any advantages offered by the newer and fundamentally different technology of a competing product, the electronic calculator, could be matched by improving the older, more familiar product. C is thus the best answer.
A is not an example of the defensive strategy; it presents a case in which innovative products displaces an older product from its traditional market but in so doing made possible a new marketing strategy for the older product. B is not clearly an example of the defensive strategy since it does no describe a response to the innovations of others. D and E are cases of new products finding unintended users, not of responses to innovations of others, so they are not examples of the defensive strategy described. 这道题明白题目问的是什么,但是不太明白选项,请指点,感谢! |