[讨论]小安真题23之一

dc

1. A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.
Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer’s strategy to fail?
A. The proposed list prices would seem low to a typical buyer for the manufacturer’s most important corporate customers.
B. The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
C. The manufacturer’s most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
D. Customers differ significantly in the percentage of resources they can devote to computer workstations.
E. Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price

小安答案E, 我觉得是C

If E, the customer still will be attracted to lower list price, and negotiate even lower price. However, it does not contradict with the manufacture's goal to generate interest.

littlegirl

E,the low list prices did not generate interest among the buyers, and instead,the buyers tend to get lower prices. only discounted prices can generate interest among the buyers.

fyhllj

答案是e.

据个例子如果你是采购员，你砍下的价格越多，你的佣金就越高。商品的标价越高，你的砍价余地也就越大，佣金越多，所以商品的标价过低，对采购员的吸引月底。that cause the manufacturer’s strategy to fail?

littlegirl

哦，我的理解有误？


large discounts,对了，LIST PRICES 低，large discounts 不大可能，但是否真的对呢？

[此贴子已经被作者于2003-10-21 10:35:42编辑过]

littlegirl

C正好是支持了，因为顾客越熟悉行情，就越清楚这是个LOW price,就会对商品感兴趣