TTGWD-4-5，竟然还米有人问过

竹叶生姿

还是不明白

YY_lelele

以下是引用wei_wangyan在2007-4-17 9:01:00的发言：

谢谢leoozop，这题我已经明白了。

(35)       it is the
  recognizable increase in sales that
  is their main attraction to management,
  which is therefore reluctant
  to abandon this strategy despite
  its
    effect on the bottom line.

定位: So why do companies spend so
  much on price promotions?  Clearly
  price promotions are generally run
  at a loss, otherwise there would
  be more of them.

理解了bottom line的意思（之前以为是价格促销的最小作用呢）,更有助于做对该题.

bottom line: (business) the amount of money that is a profit or a loss after everything has been calculated. 最终赢利(或亏损), 损益表底线
                

例: These small promotions were costly and they did nothing to increase his bottom line.

 

 

问题是: 文章通过提供什么来表明价格促销对公司损益的影响的.

定位: 为什么公司花这么多钱在价格促销上呢? 很明显价格促销是通常是亏损的,否则(如果不亏损而是赚钱的话)会有更多的价格促销.

通过数量/发生频率的多少来证明价格促销对公司的损益有影响…(正面影响,频率高;负面影响,频率相对低.)

我觉得这题定位是个难点。最开始就总在最后面找，所以没找到答案。

顺，关于为什么叫effect on bottome line, 正如mm所说指的是对profit的影响，此说法源于，margin 也就是商品的profit 在损益表里面位于最下面一行。

我也是反应了好久才反应过来的，sigh

mymengming

就是因为这个，所以应该选D