大全section 6-18

panglin

18. The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.

Which of the following, if true, would most strengthen the conclusion drawn above?

(A) It is possible to increase both the quality and the price of a product without changing its competitive position.

(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.

(C) Competing products often try to appeal to different segments of the population of consumers.

(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.

(E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.

答案：E

不明白为什么选E？ 这里为什么要讨论perceptions of the quality？我觉得E项为无关！

为什么不能选A, 如果这product的comp. position 本来就是第一位，那么就算同时increase quality 和price ，让这product 的value保持comp. position 第一位。那A不行吗？？

gonghao

提升质量or降低价格－－－－消费者去挑他的产品

E说的是为啥提升质量，能使得消费者去挑它的产品。

因为基于其质量的提升，消费者对于其产品质量的预期也决定了，预期高了，则挑选其产品的可能性也越来越大。