[求助]TT 4-Q3-6

MayFair

Q3 to Q6:

      Extensive research has shown

            that the effects of short-term price

            promotions on sales are themselves

Line     short-term.  Companies’ hopes that

  (5)      promotions might have a positive

aftereffect have not been borne

out for reasons that researchers

have been able to identify.  A price

promotion entices only a brand’s

 (10)     long-term or “loyal” customers;

people seldom buy an unfamiliar

brand merely because the price is

reduced.  They simply avoid paying

more than they have to when one of

 (15)     their customary brands is temporar-

ily available at a reduced price.  A

price promotion does not increase

the number of long-term customers

of a brand, as it attracts virtually

 (20)     no new customers in the first place.

            Nor do price promotions have linger-

            ing aftereffects for a brand, even

negative ones such as damage to

a brand’s reputation or erosion of

 (25)     customer loyalty, as is often feared.

      So why do companies spend so

much on price promotions?  Clearly

price promotions are generally run

at a loss, otherwise there would

 (30)     be more of them.  And the bigger

the increase in sales at promotion

prices, the bigger the loss.  While

            short-term price promotions can

have legitimate uses, such as

(35)         reducing excess inventory, it is the

recognizable increase in sales that

is their main attraction to manage-

ment, which is therefore reluctant

to abandon this strategy despite

its effect on the bottom line.

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Q5:

The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by

 

1. the lack of lingering aftereffects from price promotions
2. the frequency with which price promotions occur
3. price promotions’ inability to attract new customers
4. price promotions’ recognizable effect on sales
5. the legitimate uses to which management can put price promotions

Answer:B

我觉得D能在原文中找到“it is the recognizable increase in sales that is their main attraction to management”

请问我是不是漏了什么关键词了？怎么也想不出来为什么选B

请NN指点，先谢了。

happykeeper

看不懂题目问什么

我也选了D

woodhead80

顶．请ｎｎ帮忙解答一下吧．偶也错了这道题，搜不到讨论．

mariewoo

up，
我不选不出来：（
文章末尾说管理层不愿意放弃这个短期促销的战略，尽管它对盈亏结算最后项目有影响
既然是尽管。。。那这个effect应该是负面的东东吧，D选项说也是effect，但是是正面的销售额增加的影响
所以没敢选。。
答案B我更是搞不清楚，这个suggestion也太隐晦了吧。。。
这个是TT里的新题，劳烦NN们看看文章解答一下吧

顾风

这句话合起来就是

evidence for price promotions’ “effect on the bottom line” (line 40) is provided by the frequency with which price promotions occur

和：line 26:

 So why do companies spend so much on price promotions?  

 So why do companies spend so much on price promotions?  

相呼应

mariewoo

一语惊醒梦中人，so mucn就是暗指频率高啊，
原先看了这句话了，压根没什么反应，
谢谢斑竹！

eiswein

could somebody please tell me how to translate the meaning of "effect on the bottom line"?

yancychiang

up

ly365

ding