The
Yale School of Management, a relatively young business school which
emphasizes not-for-profit work and social responsibility, has found an
unprecedented outburst of support from Yale College alumni in the
University's most recent fundraising campaign.
The Management Tomorrow campaign - part of the Yale Tomorrow
campaign, which recently entered its public phase - was launched in
2004 and aims to raise $300 million in five years, having already
garnered $116,533,566 as of September 2006. According to a report
released in September, just 14.7 percent of that amount has come from
SOM alumni, compared to 53.3 percent from other alumni, a group that
development officials said is composed almost entirely of Yale College
graduates.
Contributions from foundations, corporations, other
organizations and other non-Yale-affiliated individuals comprised the
rest of the donations.
Nevertheless, business school administrators said alumni giving has never been higher than in the current development campaign.
Those involved with the campaign cited a number of different
reasons why College alumni so often make gifts to SOM as opposed to the
College.
Many said that in particular, Yale College alumni tend to have
a strong sense of the interrelationship between Yale College and the
graduate schools, as well as a desire to improve the broader University
community.
"Many Yale College alumni believe that in order for Yale
University to be truly great, it needs to have a management school
that's on par in terms of reputation and excellence with the other
major schools of business," said Nevin Kessler, the associate dean for
development and alumni relations at SOM.
David Nierenberg '75 LAW '78, whose $10 million gift to SOM
helped establish the Millstein Center for Corporate Governance, said
his interest in corporate governance and SOM's interdisciplinary
approach to the field inspired his donation, though he is not an
alumnus of the school.
Charley Ellis '59, a donor and co-chair of the SOM capital
campaign, said Yale College alumni feel a sense of University unity in
giving to Yale in any form.
"I think Yale people are Yale people, if you look at where the feeling of the connectedness is," he said.
There are also challenges to fundraising from SOM alumni alone.
The relative youth of the school, which is celebrating its 30th
anniversary this year, and the small population of about 5,100
graduates may hinder philanthropy to the school in the short-term,
Kessler said.
"The Yale School of Management has historically been very
undercapitalized, and as a very young school and a small number of
alumni, it has not had the fundraising capacity of many of the top tier
of business schools which we compete against," he said.
The career paths of SOM alumni may have also influenced their
ability to give back to the school. Yale Vice President for Development
Inge Reichenbach said in an e-mail that SOM alumni often enter public
service and not-for-profit work, fields that do not have the earning
potential of traditional MBA careers. In addition, Kessler said the
theme of social responsibility reflected in the SOM curriculum has led
many alumni to engage in other philanthropic endeavors that may
supersede their commitment to SOM.
But SOM Dean Joel Podolny said he expects alumni giving to
increase significantly in the next five to 10 years as the school's
oldest alumni reach seniority in their careers and accumulate wealth to
devote to philanthropy.
Yale Tomorrow has raised $1.3 billion since its silent phase launched in 2004.
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号
发表于 2006-12-16 18:40:00
楼主
