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I only partially agree with Sean.
Ivey’s problem is not stem from its strategy, but suffered from its poor location. People at Business school whatever they are professors or students need convenient location and business environment. The poor location is definitely a fatal disadvantage to Ivey, but it was masked by Ivey’s early success as the first mover in business school in Canada. For the Canadian job market, one or two top business school is actually more than enough. When better located Rotman and Schulich begin to thrive and offer courses fit to the needs of local job market, Ivey lost her attraction to local student. I heard from Ivey admission officers that the application for Ivey dropped from peak 1400 just several years before to around 400 and her class size shrunk from 350 to 130. Rotman becomes the first choice for local students. With the loss of local applicants, Ivey has to admit more and more Chinese and India student to maintain the school running. As a sharp contrast to Ivey’s downturn, Rotman got more than enough local applicants, she must find every excuse to limit Chinese student under 10% to control her class size to 260 each year, also Schulich increased her class size and candidates quality steadily. So Ivey’s current problems is mainly caused by Rotman and Schulich rapid improvement in their teaching quality,
As a Canadian b-school, Ivey has to value the resource of local student much more than Chinese or India student, the one year program is the only strategy for Ivey to pull some of the local students (those who only need an MBA title and care about opportunity cost) back to Ivey. This is a niche marketing strategy Ivey adopted to survive when Rotman and Schulich attract most of the local student resource, and the niche strategy itself means Ivey is a loser. Ivey Chinese students will deeply suffer from the one year program: they won’t have enough time to build up their soft skills, not to mention the hard skill necessary for job hunting in NA; and they still pay as much as the 2 year program tuition but only get 75% discounted education.
As for the alumni networking which is Ivey’s only advantage over other schools, the reality is the personal quality student still plays the most important role when seeking for a job in Canada. You can just compare the job placement for Chinese student found job in Canada, its easy for you to get the answer (for Ivey it’s the 2-years program graduates, you can expect worse result under one year program). With the build up of the other school’s alumni networking, Ivey’s only advantage will also disappear in the near future. Schulich clearly is a better choice for Chinese students who want to find job in NA.
However, if you determined to back China immediately after graduation, I would encourage you go Ivey. |