GWD-23-Q10

ailingzh

1.         GWD-23-Q10

When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology’s potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology’s commercial success.

 

Which of the following, if true, best accounts for the typical survey practices among market researchers?

 

1. If a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.

2. People who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.

3. Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.

4. The potential buyers for not-yet-available technologies can seldom be reliably identified.

5. The developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.

答案应该是E，还是C。大家讨论一下吧

wycg

问一下楼主,这道题有给答案吗?

shzzhengfan

E无关首先排除。应在CD中选，但我认为CD都只解释了一个方面，都不全面。参考答案给的D，我觉得C也对。

kallyli

D哪里不全面？
我认为题目问的是不进行消费者调查的原因，d解释说not-yet-available technologies的潜在消费者不容易被识别，所以也就没办法调查消费者了。
但是c选项都没提到消费者,怎么能解释题目?c选项应该无关.
e非但没有解释为什么没有调查消费者,反而给出论据支持应该调查消费者,反了

frostone

D is the only right choice in my opinion. E goes against the argument rather than for the argument.  C is irrelavent because it talkes about the qualification of managers while the argument is manager vs buyer

shzzhengfan

我一开始想的是，有两个现象需要解释：1.调查对象是经理，但经理 have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies，为什么？ 2、不调查buyer，但buyer will ultimately determine a technology’s commercial success.为什么？

C只解释了1，D只解释了2

不过在看到有surprisingly，并这词出现在buyer句中时，D更好。以前做到过类似题目，选项必须是同时解释两个paradox的，要小心。

布瓜丫丫

我觉得这道题应该选C，D只是解释了问题的一个方面，就是为什么不调查buyer，但是C却在两方面都进行了解释比较全面。

关于C 项：Investors are unlikely to invest substantial amounts of capital in a company whose
                    own managers are skeptical about the commercial prospects of a new technology they are developing.

一方面，investor也就是潜在的buyer，这个选项说明manager的信心是buyer进行投资的前提,所以调查的展开应该首先针对manager。

另一方面，manager应该对technology增强信心，才会获得好的市场效果，这个也是在C选项中体现出来的

晴天小狗

我不觉得investor是潜在的ｂｕｙｅｒ。

哈

panglin

really thx, the answer

qianrene

文章问为什么不分析buyer对新技术的认识，所以C是无关选项：C说分析investor,和文中说的分析producer不是一样的

虽然我也选错了C55555因为看起来复杂点~

答案是D吧