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[梦之队日记] 2006年8月队请进!欢迎大家来讨论

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231#
发表于 2006-6-30 00:15:00 | 只看该作者

PASSAGE 35
*It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected
5)
by the marketing process. First, there is the market segment
people who need the commodity in question. Second, there is the program targetpeople in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but
10)
only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience
 all people who are actually exposed to the marketing program without regard to whether they need or want the product.
*
15)
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily iden- tifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all
20)
companies with a particular application of the product in question, such as high-speed fillers of bottles at brew- eries. In such circumstances, direct selling
marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade

25)
media exist to expose members of the program target
and only members of the program targetto the marketing program.
* Most consumer-goods markets are significantly different. Typically, there are many rather than few

30)
potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic
35)
characteristics. Even with all the past decade's advances in information technology, direct selling of consumer goods is rare, and mass marketing
a marketing approach that aims at a wide audienceremains the only economically feasible mode. Unfortunately, there
40)
are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.
        

我说的就是这篇,感觉十分的对不上点,可能相关题材都不熟悉的原因,读的非常的茫然  后来看来并不难,但是就是怪了,怎么都挑不出来

6. The passage suggests that which of the following is trueabout the marketing of industrial products like thosediscussed in the third paragraph?
(A) The market segment and program target areidentical.
(B) Mass marketing is the only feasible way ofadvertising such products.
(C) The marketing program cannot be directedspecifically to the program target.
(D) More customers would be needed to justify theexpense of direct selling.
(E) The program audience would necessarily be madeup of potential customers, regardless of themarketing approach that was used.

定在哪???

8. It can be inferred from the passage that which of thefollowing is true for most consumer-goods markets?
(A) The program audience is smaller than the marketsegment.
(B) The program audience and the market segment areusually identical.
(C) The market segment and the program target areusually identical.
(D) The program target is larger than the marketsegment.
(E) The program target and the program audience arenot usually identical

怀疑6,8 本身就矛盾都,天,i am  so stupid

顾风大哥,你做这两篇的时候什么情况,快快交流一下

little dou大哥,你怎么看待第二篇???

232#
发表于 2006-6-30 05:33:00 | 只看该作者
赫赫,偶找了半天才找到偶的名字,好多人,好热闹喔,上了末班车了,希望大家加偶啊,一起交流进度,BTW,偶不在广州拉,是在加州~
233#
发表于 2006-6-30 09:40:00 | 只看该作者

Allen,

关于Passage35,我以前没有做过。早上看了一下,第6题和第8题我认为出题点都很明确。6是针对举例,8是文中有Most consumer-goods markets are significantly different,强对比,容易出取非题。

第6题之所以让你迷惑,是因为你用的文章应该有4段,其中第1段和第2段的分界在a given product之后。我开始也觉得奇怪,但是文章中就一个关于industry的例子,应该在第二段,怎么会在第三段呢?重新查了Gemj的RC大全,发现你的文章出现了排版的问题。

234#
发表于 2006-6-30 10:08:00 | 只看该作者

请问 大家的文章是从哪里 来的 ? RC大全? 杨继63 这么贴出来看起来很eyesight-consuming...可以给个出处么 让我看看  谢谢

235#
发表于 2006-6-30 10:10:00 | 只看该作者
楼上的,你去困境版的下载帖里,这些资料都有。
236#
发表于 2006-6-30 10:18:00 | 只看该作者

第32篇,定位比较怪。

第4题我也错了,回过头来看,这题应该和第3题一样,是考对比项的相同和不同点。其中第4题是强原因解释不同点。

The effects of their sudden introduction are demonstrated in the early chronicles of America, which contain reports of horrendous epidemics and steep population declines, confirmed in many cases by recent quantitative analyses of Spanish tribute records and other sources. The evidence provided by the documents of British and French colonies is not as definitive
            because the conquerors of those areas did not establish permanent settlements and begin to keep continuous records until the seventeenth century, by which time the worst epidemics had probably already taken place.

第8题相对就简单些,这是个Weaken题,找到作者的观点(也就是结论),和他的前提就基本上可以做了。定位在第一段。 

237#
发表于 2006-6-30 11:06:00 | 只看该作者

加我一个吧

我也准备在8月底考

现在开始做GWD-V,已经作了四套,感觉不怎么好,时间每次都超了,而且每次都错15个左右,很郁闷的。

语法觉得做的不错,快把大全做一遍了,感觉挺顺手的;就是阅读不好,逻辑感觉也是没有语法那么顺手,需要继续联系阿!请队长推荐几个比较好的阅读方法和材料,谢谢了!

另外有没有大连准备考G的xdjm?我的油箱是:dalin_ren(在) sohu.com

238#
发表于 2006-6-30 11:25:00 | 只看该作者

okay, thanks for updating...actually, I was asking what materials you guys are taking for RC practice?

Yangji 63 or Daquan RC?

239#
发表于 2006-6-30 11:38:00 | 只看该作者
以下是引用lexie在2006-6-30 11:25:00的发言:

okay, thanks for updating...actually, I was asking what materials you guys are taking for RC practice?

Yangji 63 or Daquan RC?

个人意见看看OG48篇,用小安阅读法总结后就可以啦。然后加上GWD的阅读应该够了吧。

OG的RC解释很好啊,很清楚,而且讨论得很充分,网上总结的资料也很多。关键是自己要花时间去总结,多做题效果不明显。

240#
发表于 2006-6-30 14:01:00 | 只看该作者

谢谢楼上的GG 非常详细的解释  非常的赞同你的说法

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