ＯＧ１６－９８讨论帖居然没有，有疑问！

hhl3000

98. The author implies that one way that VHS producers

won control over the VCR market was by

(A) carefully restricting access to VCR technology

(B) giving up a slight early lead in VCR sales in order to

improve long-term prospects.

(C) retaining a strict monopoly on the production of

prerecorded videotapes.

(D) sharing control of the marketing of VHS-format

VCR’s

(E) sacrificing technological superiority over Betaformat

VCR’s in order to remain competitive in price.

The best answer is D. VHS producers formed “strategic alliances with other producers and distributors” (lines 10-13) that helped manufacture and market their product, whereas Beta manufacturers “were reluctant to form such alliances and eventually lost ground” (lines 15-16).

·       Choice A is incorrect because it describes the strategy used by Beta producers.

·       Choice B is incorrect because, although VHS producers held an early lead in sales, they did not give up their advantage.

·       Choice C is also incorrect: the passage states that VHS manufacturers took advantage of “strategic alignments with producers of prerecorded tapes” (lines 21-22), but no mention is made of a strict VHS monopoly on such tapes.

·       Choice E incorrect because the passage does not suggest that VHS producers sacrificed technological superiority over Beta-format VCR’s.

答案是Ｄ没错，关键Ｃ不知道怎么排除啊　　　ＸＤＪＭ们做过的发表一下你们的高见好么？？？

Traditionally, the first firm to commercialize a new

technology has benefited from the unique opportunity to

shape product definitions, forcing followers to adapt to a

standard or invest in an unproven alternative. Today, how-

( 5) ever, the largest payoffs may go to companies that lead in

developing integrated approaches for successful mass

production and distribution.

Producers of the Beta format for videocassette recorders

(VCR’s), for example, were first to develop the VCR com-

(10) mercially in 1975, but producers of the rival VHS (Video

Home System) format proved to be more successful at

forming strategic alliances with other producers and

distributors to manufacture and market their VCR format

Seeking to maintain exclusive control over VCR distri-

(15) bution. Beta producers were reluctant to form such alli-

ances and eventually lost ground to VHS in the compe-

tition for the global VCR market.

Despite Beta’s substantial technological head start and

the fact that VHS was neither technically better nor cheaper

(20) than Beta, developers of VHS quickly turned a slight early

lead in sales into a dominant position. Strategic alignments

with producers of prerecorded tapes reinforced the VHS

advantage. The perception among consumers that prere-

corded tapes were more available in VHS format further

(25) expanded VHS’s share of the market. By the end of the

1980’s. Beta was no longer in production.

可乐_cola

文章只提到了与tape producer的alignment  不是垄断

PS：正巧我也做错了，在翻讨论帖