JOURNAL ARTICLE Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity
Anusree Mitra and John G. Lynch, Jr.
Journal of Consumer Research
Vol. 21, No. 4 (Mar., 1995), pp. 644-659
Published by: Oxford University Press
https://www.jstor.org/stable/2489722
Page Count: 16