11.12月毒狗一道题想了好久

冷面杀手吃冷面

这是我第一篇月毒，超市试吃那个，意思读懂蛮简单的但是有道题还是想了好久真的好久我感觉我纠结了几分钟，求解答。
原文大概是这个
Consider an experience that most people are familiar with: sampling food items in a grocery store. If a food sample tastes good, the following question arises: Is the pleasure that consumers experience, and therefore their subsequent preference for the sample, stronger if they are distracted while tasting the item than if they are paying attention while tasting the item? Thus, from marketers' perspectives, the following question arises: Would it be better to have a protocol at the sampling station that distracts consumers, or should marketers try to focus consumers' attention on the experience while they taste the food product?

Although the focus of this research is on pleasure rather than on pain, several researchers have noted the overlap in neural substrates that are activated by pleasurable and aversive stimuli. Therefore, it is possible that findings in the domain of pain apply to the domain of pleasure as well. A robust but counterintuitive finding in research on pain is that that the intensity of the somatosensory experience is actually greater when a person is distracted rather than paying attention to specific aspects of the experience. If such findings in the domain of pain also apply to the domain of pleasure, the effects of distraction in the domain of pleasure may also run counter to intuition and to the opinions of the marketing experts whom we surveyed.

Specifically, if findings in the domain of pain are consistent with those in the domain of pleasure, distraction (versus paying attention) while tasting a food sample should actually increase the intensity of the pleasure experienced and therefore increase subsequent preferences for the sampled option.  A major goal of this research was to identify the key influences on the choice of a sampled food item. We did this by focusing on a common issue in food sampling, namely, that the consumer is often distracted (e.g., by others, looking at information, his or her own thoughts) while tasting the sampled product. In examining how distractions could affect whether the sampled item was or was not chosen, we found support for a dualprocess model of food sampling, which derives from work on the interplay of affect and cognition in decision making. This model proposes that two major components influence the choice of a sampled food item: an informational component and an affective component. These two inputs combine to influence the amount of pleasure that a person experiences when tasting a food sample, and this pleasure can then translate into choice. According to this model, the affective component is associated with automatic processes and is not affected by levels of distraction. In contrast, the informational component is associated with controlled processes and is affected by distractions.

第三段没有我手打，如果我没记错的话大概就是说 ，这个distraction 会把information （他有括号解释information是啥，texture，sweetness，bitterness啥的）component 效用减小
但是把affective （pleasure，pain啥的）component的作用增强 ，但是当人集中注意力在affective上的时候，这个distraction 就没用。
题目问 当给顾客尝试一个很难吃但是很有营养的东西的时候 怎么做才能让他买这个东西，A:给他吃东西的时候放音乐 B：给他在很安静的地方吃 C 吃之前跟他讲这个东西打折 D 吃完以后跟他讲这个东西很有营养  ，求解这题选什么

冷面杀手吃冷面

我当时觉得 给他distraction 吧 这个东西难吃这种感觉就会放大，不给他distraction吧，又特别难吃……想了半天又看了看cd 觉得跟文章没啥关系啊……然后又回头犹豫ab……

feia_yy

我觉得选a吧，文章说被干扰可以增强intensity of the pleasure experienced。虽然文章里说从pain的角度出发被干扰也会使感觉变强，但我觉得应该是在pain的情况下，被干扰的时候会使疼痛感不那么强，并不是说pain的感觉被intensify了。所以即使吃的不好吃，把它考虑成一种pain，那被干扰也不会使这个难吃的感觉这么强烈。B，C，D都是在吃的时候没有干扰，就A有干扰，所以我觉得选A吧。。

Aznbadboy

冷面杀手吃冷面 发表于 2017-11-12 22:49
我当时觉得 给他distraction 吧 这个东西难吃这种感觉就会放大，不给他distraction吧，又特别难吃……想了 ...

我又读了一下最后一句，第一遍看的时候没看到，粗心了。最后一段里面写的是distraction对affective component没有任何影响，只是影响information component, 那么我们就要想难吃的东西Information component是什么样的，肯定不是很苦就是很硬嚼不烂，不然不会说难吃对吧。我们在根据文章预测distraction对information component的影响是加强还是减弱，第二段里很明显，写的是加强。所以答案是b. 千万不要以为我们自己认为的distraction会减弱难吃的东西，这才是这个问题的考点。我们的主观意识vs文章告诉你的信息。

amarelle

同感觉选a。。。
因为干扰是有用的嘛
所以要把他的注意力从难吃这个affective component上转移出去，才能发挥干扰的作用