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1、What was Gainsborough's goal when he painted The Blue Boy? A. To find an acceptable alternative to ultramarine pigment. B. To demonstrate that blue should be used only in certain paintings. C. To contradict a common belief about the use of blue in a painting. D. To protest the high costs of painting with most blue pigments. Professor:Okay. So, when we were discussing Gainsborough's painting, the Blue Boy, which he painted in 1770,I mentioned the story that the painting might have been anexperiment.The result of a challenge.It was believed thatblue couldn't be an important color in a painting because...well...it tends to recede into the backgroundNot good for your main subject, right?So to show otherwise,Gainsborough created the Blue Boy, with the boy featured large in his famous blue clothes...and...well...l guess he proved his point. 2、What is the professor's point when she talks about a soup shop? A） It is difficult to understand how some customers react to advertising. B） It is important to ensure the quality of a product before advertising it. C） A poorly chosen advertising message can have negative consequences. D） Some businesses remain unsuccessful even when they focus on the four M's. OK, finally, there is your message: What you want to say about your product?Why buying it will make the customer’s life easier, or safer or better somehow.Let me give you an example of not getting it right, Ha...ha...ha... you are going to love this one: There was this Soup Shop.The soup was really tasty, but there weren't a lot of customers.The owner thought that may be if they give something away for free with each purchase, then more people would come buy soup.So they got some cheap socks, and they advertise to give a pair away with each bowl of soup.But, then even fewer people came to the restaurant.Well, you can imagine why.People started to associate the soup with feet; they began to imagine the soup smelled like feet.The advertising massage, “soup means free socks”, was a bad choice; it was a waste of money.And worse, it caused the loss of customers. 3、Why does the professor mention a stool with a bicycle wheel mounted on top? A.To give an example of what Dadaists were reacting against B.To show something that Dadaists would consider beautiful C.To illustrate how Dadaists rejected the traditional definition of art D.To explain the Dadaists’ practice of creating sculptures from everyday objects First, the Dadaists wanted to completely reject the classical idea of art Classical ideas like proportion, balance…all the things you think about when you think about great art. Great art involved reason, the logic, the beauty that the Dadaists wanted to overthrow.So, well, you know, to a Dadaist, classical artwork was a reflection of outdated thinking!That’s why Dadaists created sculptures like the ones we saw last week. Remember the stool with the bicycle wheel mounted on top?I wouldn’t exactly called that beautiful, would you?But of course it wasn’t meant to be.That was the point! 但是当然，这个是想要美的 还记得在顶部装着自行车轮子的凳子么？ 4、What is the lecture mainly about? A. The methods archaeologists used to reconstruct the Antikythera Mechanism B. The influence the Antikythera Mechanism has had on the study of physics C. A research project in the combined fields of archaeology, physics, and mathematics D. An archaeological discovery that challenged an accepted historical view Professor: I was talking to one of my colleagues in the physics department the other day, and we ended up discussing how one discovery can change everything.My colleague mentioned how the theory of relativity completely changed the field of physics.At any rates, that conversation got me thinking about archaeological finds that really changed our understanding of ancient civilizations.So I want to talk about the discovery of the Antikythera Mechanism. 5、What is the purpose of the lecture? A） To explain how the heliocentric theory of the universe developed B）To give an example of the persistence of traditional theories C） To show that scientific knowledge is rarely influenced by philosophy D） To compare methods in observational and theoretical astronomy [size=1.6]Professor: Ok, we have been talking about how throughout history, it was often difficult for people to give up ideas which have long been taken for granted as scientific truth, even if those ideas were false.In Astronomy, for example, the distinction between the solar system and the universe wasn’t clear until modern times.
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发表于 2017-11-7 20:46:00
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希望也能100飘过 加油
