求教GDW24阅读一题！

qiusian

Q11~Q14: TTGWD4-Q3 to Q6:

Extensiveresearch has shown that the effects of short-term price promotions on sales arethemselves short-term.  Companies’ hopesthat promotions might have a positive aftereffect have not been borne out forreasons that researchers have been able to identify.  A price promotion entices only a brand’s long-termor “loyal” customers; people seldom buy an unfamiliar brand merely because theprice is reduced.  They simply avoidpaying more than they have to when one of their customary brands is temporarilyavailable at a reduced price.  A pricepromotion does not increase the number of long-term customers of a brand, as itattracts virtually no new customers in the first place. Nor do price promotionshave lingering aftereffects for a brand, even negative ones such as damage to abrand’s reputation or erosion of customer loyalty, as is often feared.

So why docompanies spend so much on price promotions? Clearly price promotions are generally run at a loss, otherwise therewould be more of them.  And the bigger theincrease in sales at promotion prices, the bigger the loss.  While short-term price promotions can havelegitimate uses, such as reducing excess inventory, it is the recognizableincrease in sales that is their main attraction to management, which istherefore reluctant to abandon this strategy despite its effect on the bottom line.

Q13:   The passage suggests that evidence for pricepromotions’ “effect on the bottom line” (line 40) is provided by

A.   the lack of lingering aftereffects fromprice promotions

[url=]B.    the frequency with which pricepromotions occur[/url]

C.   price promotions’ inability to attract newcustomers

D.   price promotions’ recognizable effect onsales

E.   the legitimate uses to which management canput price promotions

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为什么答案是B?

bessie_song

个人意见： its effect on the bottom line这里的bottom line对于这些实行销售策略的公司来说肯定是盈利，那么既然触碰底线了，就是并没有实现盈利甚至导致了亏损，这样可以对应到最后一段的一句话“the bigger the increase in sales at promotion prices, the bigger the loss”，所以答案中的frequency对应这里的increase in sales

82嘿嘿熊

我觉得是这样，问题问的是 evidence for price promotions’ “effect on the bottom line”。就是问为什么price promotion（PP）会影响profit(P)
A 肯定不对，因为他的表达削弱了PP 对P 的影响
C单纯表达错误。PP 会吸引顾客。并且他没有谈PP与P的影响关系
D 表达式对的，但是并不是evidence，感觉是只rephrase了一下题干
E PP使用的good side，也不是evidence
综上所述，答案是B，而至于为什么是B，楼上回答的很好，the bigger the increase in sales at promotion prices, the bigger the loss 可以作为证据推出PP 如何影响P的。