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求一道awa分析,谢谢战友们,快来攒人品!

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楼主
发表于 2016-9-29 13:31:53 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:

"The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available."
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沙发
 楼主| 发表于 2016-9-29 13:32:41 | 只看该作者
The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:

"The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available."
板凳
发表于 2016-9-29 13:59:52 | 只看该作者
个人拙见
increase publicity 不等于 new customers,就算等于也会被之后的higher interest rate吓走
另外publicity 也不会led to increase use among existing customers 因为信用卡想增加使用度1.增加用户(上面已经被吓跑了)2.增加合作商店覆盖率(没提到)
能想到的就这么多了。。。等后面大神吧
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