【悦读】拾忆月1125始阅读机经 (12月24日 已换库）

sijingbo

lululuna 发表于 2015-12-4 09:06
好的谢谢你，我明天把它整理进去~

enen  另一只新阅读狗应该是跟生物有关的.... 讲细胞啥啥啥的.....比较短....但是我忘记了内容....

xuzihan999

hihi! 您好，首先感谢您对于寂静的贡献，我是之前爆过狗，特别是关于bundling 那篇阅读的。我不记得mit solan review 是要登录的，所以我把相关的文给您复制下。 （寂静上面的复制文是错的）

我已经考了几天了，具体不记得到底用了哪些文，所以我把两个bundling 的东西都复制一下
Aggregation Bundling：
This concept involves producing a bundle that will appeal to a number of customer segments. Suppose you have four items: A, B, C, and D. One segment strongly prefers the first three, and a second segment strongly prefers the last three. It may be possible to combine all four items into one bundle and price it so that both segments will purchase it, albeit for different reasons. That is, by bundling, you are combining segments of the market with different tastes and preferences into an aggregate segment with a similar valuation for the bundle. The goal is to attract a large market and reduce complexity by having fewer products. The secret is in pricing the bundle so that your comprehensive offering is more attractive than specialized bundles offered by competitors. A corollary of the basic strategy is to produce, in addition, special bundles (or individual items) for smaller market segments at higher prices.

Credit card firms use this strategy. The typical credit card includes a wide variety of services. It is unlikely that a large segment of subscribers actually are interested in all of these services. Customers who travel frequently may value car rental insurance or access to traveler's checks in foreign countries. Others may value a purchase protection plan. They all buy the same card.



Loyalty Bundling：

Here the basic idea is to expand sales by reducing customer incentives to sample and perhaps switch to a competitor's product. CitiCorp has used its CitiOne financial account successfully to this effect. Customers who purchase this account receive a reduced price on a bundle of services. For example, a minimum balance in a money market account gives the customer check writing privileges at no charge. CitiCorp also wins. First, it gains operating efficiencies. It costs about the same amount to open one or several accounts for a customer at the same time. A bundled account opens several accounts simultaneously. Second, Citicorp's research shows that customers who purchase two or more products from the same institution are unusually loyal. Once the accounts are open, the transaction cost to the customer is very low. A person is more apt to move funds from the checking account to the money market fund during a cash transaction than to initiate a new transaction with a competing bank. Thus for no increase in its operating cost, CitiCorp obtains a sales advantage.

Consumer goods firms also package products in order to build manufacturer loyalty, or at least to encourage switching only among their own offerings. Cereal manufacturers offer different "variety packs" geared to adults and children. Each pack has between six and twelve different brands of cereals. Firms satisfy consumer desire for variety while retaining their customers under the broad umbrella of one manufacturer.

ipeig

阅读君，18和21我感觉应该是同一篇，可以确认一下~

Jiazigongzhu

感谢整理君！能否考古36篇红移现象呢？

oliviapuppy

祝楼主托福高分分手~~~请问有没有本月的阅读精简版呢

rachelqiu

感谢分享！               

陌上堕落

所以楼主你托福考得如何.....

maggiewang11111

谢谢！！！！楼主辛苦！

xuwang

好人一身平安 感谢楼主

lef1007

看一下！