【悦读】拾忆月1125始阅读机经 (12月24日 已换库）

逢考必过少女可

辛苦了悦读君！跪求悦读君把更新日志尽量写得详细一些，或者在word里面用红字标清。大家应该很多都是自己边看边删减边整理的，这样再对照每次新的整理稿找更新内容是在是太费力了。。。跪求！

JuliusPeng

感谢分享！               

大头猫猫

WORD版的密码是什么？

lululuna

大头猫猫 发表于 2015-12-3 21:33
WORD版的密码是什么？

已更新无密码，你再重新下载一下~

sijingbo

悦读君 我今天遇到一只新狗了 但是记得不是很全了 大概是说domestic rivalry 和 international rivalry的 第一段说conventional view 认为domestic rivalry不利于公司啥啥啥的（真的记不清细节表述了...T_T)   第二段说其实domestic rivalry是有利于公司的... 就酱...有问到主旨题  我选的ad and disad of domestic rivalry  其他的全忘了。。。。。。
还有一只新狗。。。记不得了。。。T_T

走走天蓝

阅读君加油，杀T成功！

lululuna

sijingbo 发表于 2015-12-3 21:40
悦读君 我今天遇到一只新狗了 但是记得不是很全了 大概是说domestic rivalry 和 international rivalry的  ...

好的谢谢你，我明天把它整理进去~

wahmoi1116

考T加油！Good luck!

sijingbo

lululuna 发表于 2015-12-4 09:06
好的谢谢你，我明天把它整理进去~

enen  另一只新阅读狗应该是跟生物有关的.... 讲细胞啥啥啥的.....比较短....但是我忘记了内容....

xuzihan999

hihi! 您好，首先感谢您对于寂静的贡献，我是之前爆过狗，特别是关于bundling 那篇阅读的。我不记得mit solan review 是要登录的，所以我把相关的文给您复制下。 （寂静上面的复制文是错的）

我已经考了几天了，具体不记得到底用了哪些文，所以我把两个bundling 的东西都复制一下
Aggregation Bundling：
This concept involves producing a bundle that will appeal to a number of customer segments. Suppose you have four items: A, B, C, and D. One segment strongly prefers the first three, and a second segment strongly prefers the last three. It may be possible to combine all four items into one bundle and price it so that both segments will purchase it, albeit for different reasons. That is, by bundling, you are combining segments of the market with different tastes and preferences into an aggregate segment with a similar valuation for the bundle. The goal is to attract a large market and reduce complexity by having fewer products. The secret is in pricing the bundle so that your comprehensive offering is more attractive than specialized bundles offered by competitors. A corollary of the basic strategy is to produce, in addition, special bundles (or individual items) for smaller market segments at higher prices.

Credit card firms use this strategy. The typical credit card includes a wide variety of services. It is unlikely that a large segment of subscribers actually are interested in all of these services. Customers who travel frequently may value car rental insurance or access to traveler's checks in foreign countries. Others may value a purchase protection plan. They all buy the same card.



Loyalty Bundling：

Here the basic idea is to expand sales by reducing customer incentives to sample and perhaps switch to a competitor's product. CitiCorp has used its CitiOne financial account successfully to this effect. Customers who purchase this account receive a reduced price on a bundle of services. For example, a minimum balance in a money market account gives the customer check writing privileges at no charge. CitiCorp also wins. First, it gains operating efficiencies. It costs about the same amount to open one or several accounts for a customer at the same time. A bundled account opens several accounts simultaneously. Second, Citicorp's research shows that customers who purchase two or more products from the same institution are unusually loyal. Once the accounts are open, the transaction cost to the customer is very low. A person is more apt to move funds from the checking account to the money market fund during a cash transaction than to initiate a new transaction with a competing bank. Thus for no increase in its operating cost, CitiCorp obtains a sales advantage.

Consumer goods firms also package products in order to build manufacturer loyalty, or at least to encourage switching only among their own offerings. Cereal manufacturers offer different "variety packs" geared to adults and children. Each pack has between six and twelve different brands of cereals. Firms satisfy consumer desire for variety while retaining their customers under the broad umbrella of one manufacturer.