问ＯＧ｀１２１

GMATCRACKER1983

121. Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotion often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.
Which of the following, if true, most strongly supports the claim above about the manufacturers’ profit?
(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers’ attention to the product.
(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.
(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.
(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.
(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer’s product.

选项Ｄ　是答案．但是即使是零售商把产品放在库房里不买，他们不也已经买了商品了吗？这样厂商不也达到了薄利多销的目的了吗？这样不变成了削弱了吗？那为什么要选Ｄ？　

hedonism555

Please be careful with the conclusion. It said M will make more profit instead of selling more products.

The reasoning line goes that if M sell those discounted products themselves in regular price, then more profit will be asured since selling of those products are guaranteed.

BiteGmat

从厂商到零售商是商品的转移，从零售商到消费者才是真正的实现销售

由于零售商的低进平出，使得消费者没有得到厂商“薄利”的好处，所以“多销”的目的没有达到

与其这样厂商不如不作促销