北大光华
Journal of Marketing Research
| [td]How do price fairness perceptions differ across culture? [/td][td]Hean Keh - Peking University, Joseph Alba - University of Florida, Lisa Bolton - Pennsylvania State University at University Park,
[/td] [td]2010 [/td][td]47 [/td][tr][td]Journal of Consumer Research [/td][/tr][td]Lay theories of medicine and a healthy lifestyle [/td][td]Lisa Bolton - Pennsylvania State University at University Park, Wenbo Wang - New York University, Hean Tat Keh - Peking University,
[/td][td]2010 [/td][td]37 [/td][tr][td]Journal of Marketing Research [/td][/tr][td]Do we really need a reason to indulge? [/td][td]Jing Xu - Peking University, Norbert Schwarz - University of Michigan at Ann Arbor,
[/td][td]2009 [/td][td]46 [/td][tr][td]Journal of Marketing Research [/td][/tr][td]Is firm trust essential in a trusted environment? How trust in the business context influences customers [/td][td]Der-fa Chen - Peking University, Kent Grayson - Northwestern University, Devon Johnson - Northeastern University,
[/td][td]2008 [/td][td]45 [/td]Publications by Non-Business School FacultyJournal
| [td]Article [/td][td=400]Author [/td] [td]Year [/td][td]Volume [/td][tr][td]Management Science [/td][/tr][td]Buyer uncertainty and two-part pricing: Theory and applications [/td][td]Hao Wang - Peking University, I.P.L. Png - National University of Singapore,
[/td][td]2010 [/td][td]56 [/td] |