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Ding, Min, John Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven Gaskin (2011), "Unstructured Direct Elicitation of Decision Rules," Journal of Marketing Research, 48(1), 116-27.
Ying Zhang, Jing Xu, Zixi Jiang, and Szu-chi Huang. “Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation.” Journal of Consumer Research: June 2011 (published online October 15, 2010). Further information: http://ejcr.org |
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