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GWD裸机,脑子又短路了,大家帮我解释一下

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楼主
发表于 2010-9-13 08:54:52 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
GWD21-Q40:
A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers.  Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.
Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer’s strategy to fail?
A. The proposed list prices would seem low to a typical buyer for the manufacturer’s most important corporate customers.
B. The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
C. The manufacturer’s most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
D. Customers differ significantly in the percentage of resources they can devote to computer workstations.
E.Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.


为什么选E呢?
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沙发
发表于 2010-9-13 09:00:51 | 只看该作者
我是这样理解的哈,电脑制造商为了对他最重要的客户增加销售,就降低了list price,账面价值,就是标价。
E是说 这个重要客户的采购人会从讲价中获得bonus,所以如果list price 已经很低了,就没有办法再讲价了,buyer 不能获得好处,所以不利于促销
板凳
发表于 2010-9-13 09:01:07 | 只看该作者
我想的是如果一开始就把价格弄得很低,那么就不会让那些BUYER有讲价的机会了,而那些BUYER要通过讲价来得到BONUSES(类似提成奖金),没有讲价的机会他们没有BONUSES,他们就可能不会来买东西了。可能去定价高,但是可以讲价的地方去买,削弱。
地板
 楼主| 发表于 2010-9-13 12:35:24 | 只看该作者
懂了,谢谢楼上二位~~
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