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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

正确答案: C

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[Helr题库] 激吻一道Prep逻辑题

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楼主
发表于 2015-2-14 16:46:38 | 只看该作者 回帖奖励 |正序浏览 |阅读模式
Kitchen magazine plans to license the use of its name by a line of cookware.  For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.  However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.  Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.

在helr的prep笔记里面的第78题,C确实是对的,C非使因推不出果(C加强了结论)。B怎么不对?
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5#
发表于 2016-12-26 06:12:03 | 只看该作者
冠名合作是涉及到双方的事,K杂志认可炊具商是一回事,炊具商认可K杂志又是另一回事。所以要确保双方互相之间都认可对方,合作才能达成(任何一方产生质疑都会影响合作达成)。
地板
发表于 2016-9-19 22:02:40 | 只看该作者
A. No other line of cookware is superior to that which will carry the Kitchen name.(取非后不一定削弱:其它的厨房用具比KITCHEN liscense的这一个cookware更高级跟kitchen会不会掉revenue没有直接联系)
B. Kitchen will not license the use of its name for any products other than the line of cookware.(取非后方向不确定,因为不知道其它的product的情况,所以即使cookware没问题,其它的还是不明确)
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.(取非,如果cookware发现kitchen没有吸引力,那么可能不会再来这里打广告,K会失去一笔收入)
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.方向不一定)
E. Kitchen is one of the most prestigious cooking-related magazines.(是不是最负盛名的不重要)
板凳
发表于 2015-3-12 14:28:07 | 只看该作者
这道题如果你用helr的方法的话,能推出是因果关系。在因果关系中,只要简单的反驳结论就可以了。结论跟revenue不被减少有关。而B完全与结论讨论的东西无关。
沙发
发表于 2015-3-1 22:18:30 | 只看该作者
原文说kitchen授权了一家,没有提独此一家。
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