HELP~!!!!!!!!!!!!!!一道prep 逻辑，答案是B，可小菜不是很理解~~

bob9603

31.(31838-!-item-!-188;#058&005455)

Manufacturers issue cents-off coupons to get consumers to try their brand of product with the hope that the consumers who try their brand will switch their brand loyalty.So in the initial marketing of their new brand X, Hartman Industries should issue cents-off coupons, thereby attracting a large segment of potential consumers as loyal customers.

Which of the following, if true, casts the most serious doubt on the likelihood that the marketing strategy recommended above will have the result that is claimed?

(A) Many consumers are unlikely to try new brands of products unless offered an inducement to do so.

(B) The consumers whose purchases are strongly influenced by cents-off coupons tend not to become loyal customers of any particular brand.

(C) Many grocery stores attract customers by doubling the face value of manufacturer's coupons.

(D) Typically less than one-third of the coupons issued by a manufacturer are redeemed by consumers.

(E) A marketing campaign that uses cents-off coupons is most effective when combined with a television advertising campaign.

小菜选了A，小菜是这么理解的。
原文：issue coupons（措施） 能吸引到loyal customers（目的）
小菜weaken：肯定有别的原因，让loyal customers不会改变brand，即，措施做了，目的却达不到 ~

看A，许多消费者不会尝试新品牌的产品，除非新品牌提供一些引导~（小菜觉得这能理解为，消费者自身不愿意换品牌，这是一个合理的理由weaken原文目的）

可是答案为什么是B呢，求解~~~小菜抱拳啦

shjtSAIF

B is hurt. Customers who seek cents-off coupons are less likely to be loyal customers irrespective of the brand for which the coupons were offered. Correct.

babybearmm

我是跟着baby姐姐来的…… 思路姐姐已经说的很清楚啦
偶补充一点点个人看法。。 (*^__^*) 嘻嘻……
偶感觉楼主滴问题在于从句

the consumers 【who try their brand will switch their brand loyalty】 你注意看定语从句修饰的是谁。。。
那么你再看A。。是不是跟文中说的CONSUMER不是一类吖
个人看法……

-- by 会员 199249712 (2012/4/1 10:07:20)

Fantastic! Thank you for weighing in.

199249712

我是跟着baby姐姐来的…… 思路姐姐已经说的很清楚啦
偶补充一点点个人看法。。 (*^__^*) 嘻嘻……
偶感觉楼主滴问题在于从句

the consumers 【who try their brand will switch their brand loyalty】 你注意看定语从句修饰的是谁。。。
那么你再看A。。是不是跟文中说的CONSUMER不是一类吖
个人看法……

naoyixue

en ,对啊。

babybearmm

"But what if most of the consumers don't redeem the CP? "

This is out-of-scope. The company does not need to drive MOST of the coupon holders to try their coupons and become loyal customers. They just need to increase the number of their customers.

Let's suppose the company issued 1000 coupons, 300 of which are redeemed by customers. And these 300 customers finally become loyal customers. Then, this plan is deemed successful, because it attracts 300 potential customers as loyal customers.

naoyixue

只能这样想了，typically= all, 所以文章的例子不一定是典型的

yhmo139

I'm also confused about the problem.
When I read the answers, I thought B is correct until I saw D. As baby said, the reasoning is "manufacturers issue coupons ----> customers try to purchase with coupons -----> customers switch brand loyalty". So the manufacturers intended to use CP as a way to gain some loyal consumer. But I think consumers who are strongly influenced by CP is only part of the consumer group. Other consumers could still be lured by CP.But what if most of the consumers don't redeem the CP?
Tks for help.

bob9603

就对于Many consumers are unlikely to try new brands of products unless offered an inducement to do so.
题干中已经给出inducement，即为coupons，所以这个选项真心什么作用也没起到。

-- by 会员 ainiAnnie (2012/3/28 0:35:16)

你的意思是说，文中已经给出了一种inducement，即，coupons，所以不存在讨论有没有induce的问题~这其实就是原文的复述~
那b呢

-- by 会员 bob9603 (2012/3/28 0:38:00)

baby姐讲的很清楚啦~

-- by 会员 ainiAnnie (2012/3/28 7:52:25)

谢谢annie啦~~~~菜菜抱拳啦~~~

bob9603

Manufacturers' reasoning is:
manufacturers issue coupons ----> customers try to purchase with coupons -----> customers switch brand loyalty.

the first arrow is unquestionable - "to"  (direct purpose, direct causal relationship)
the 2nd arrow is questionable - "with the hope that"  (potential causal relationship)

The correct answer should attack the 2nd arrow. Hence Choice B is the answer.

Also, it seems that you do not understand the meaning of "inducement". Please check out an e-e dictionary.

31.(31838-!-item-!-188;#058&005455)

Manufacturers issue cents-off coupons to get consumers to try their brand of product with the hope that the consumers who try their brand will switch their brand loyalty.So in the initial marketing of their new brand X, Hartman Industries should issue cents-off coupons, thereby attracting a large segment of potential consumers as loyal customers.

Which of the following, if true, casts the most serious doubt on the likelihood that the marketing strategy recommended above will have the result that is claimed?

(A) Many consumers are unlikely to try new brands of products unless offered an inducement to do so.

(B) The consumers whose purchases are strongly influenced by cents-off coupons tend not to become loyal customers of any particular brand.

(C) Many grocery stores attract customers by doubling the face value of manufacturer's coupons.

(D) Typically less than one-third of the coupons issued by a manufacturer are redeemed by consumers.

(E) A marketing campaign that uses cents-off coupons is most effective when combined with a television advertising campaign.

小菜选了A，小菜是这么理解的。
原文：issue coupons（措施） 能吸引到loyal customers（目的）
小菜weaken：肯定有别的原因，让loyal customers不会改变brand，即，措施做了，目的却达不到 ~

看A，许多消费者不会尝试新品牌的产品，除非新品牌提供一些引导~（小菜觉得这能理解为，消费者自身不愿意换品牌，这是一个合理的理由weaken原文目的）

可是答案为什么是B呢，求解~~~小菜抱拳啦

-- by 会员 bob9603 (2012/3/28 0:07:32)

-- by 会员 babybearmm (2012/3/28 6:49:56)

谢谢baby姐的解答，真的是好清晰，也明白了自己为什么错了~我还按照baby姐说的查了字典，inducement means a positive motivational influence~  谢谢baby姐啦~~O(∩_∩)O哈哈