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今天来个Steve之旅~~
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What Makes Steve "Steve"
The news that Steve Jobs resigned as CEO came as little surprise to those who have been monitoring his ailing health lately. But it does mark the end of one of the most inspiring careers in the history of the business world. Few people in this world will revolutionize one industry. Steve Jobs revolutionized several: computing, telecommunications, music and movies. Since he had such a profound impact on the world, I think it’s fair to ask ourselves how he did it and, more importantly, how can we learn to unleash our inner Steve Jobs to advance our business, our careers, and the world.
In my research as an author on two books on Steve Jobs I’ve identified 7 principles that drove Steve Jobs and Apple’s success.
Here is an excerpt from the talk entitled “Steve Jobs’ 7 principles of innovation” at a conference in Europe.
Principle One: Do what you love. Steve Jobs taught us that you cannot come up with new, innovative and exciting products unless you’re inspired yourself and passionate about moving society forward. Jobs once said, “People with passion can change the world for the better.” Life it too short, he said, for living someone elses’s dream. And if you haven’t found your passion, he said, keep looking, don’t settle.
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Principle Two: Put a dent in the universe. Steve Jobs believes in the power of vision. And he certainly has a big vision. In the mid 1970s when computers were relegated to a small group of hobbyists, Steve Jobs was convinced that he could put a computer in the hands of everyday people. And so he challenged his co-founder Steve Wozniak and the Apple team to create a computer that everyday people would feel comfortable using. Eventually, that led to the computer that changed everything — The Macintosh. “Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple’s Board.
Principle Three:Connect things to spark your creativity. Steve Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. Jobs often connects ideas from other fields. For example, he studied calligraphy in college. Calligraphy had no practical application to his life. But he was interested in it and passionate about it. Later his calligraphy experience would find its way into the Mac, the first computer with beautiful fonts. Creativity is connecting things from different fields.
Principle Four: Say no to 1,000 things. Steve Jobs is proud of what Apple does but he’s also proud of what Apple has chosen not to do. Steve Jobs once said that innovation comes from saying no to 1,000 things. I believe this speaks to simplicity. In apple’s world, simplicity is the elimination of clutter. Anything that clutters the user experience is eliminated. That’s why there’s only one button on the front of an iPad or why there is no built-in keyboard on an iPhone. Apple’s products are popular because they are simple, elegant and easy to use. But it all starts from Steve Jobs asking, what can we remove?
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Principle Five: Create insanely different experiences. Steve Jobs created many product innovations, of course, but he also innovated around the customer service experience and I think it’s a part of his legacy that might not be fully appreciated. The Apple Stores make more money per square foot than most any other retailer including many luxury brands and they’re packed morning to night. The average stores sees 17,000 visitors a week! When Steve Jobs first came up with the concept for the Apple Stores he said they would be different because instead of just moving boxes, the stores would enrich lives instead. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand.
Principle Six: Master the message. You can have the greatest idea in the world but if you can’t communicate your ideas, it doesn’t matter. Steve Jobs is the world’s greatest corporate storyteller. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation. If there’s one thing that you can today to be more “Steve Jobs like”, it’s to think visually. There were very few words on a Steve Jobs slide. It’s a philosophy called picture superiority.  eople are more likely to remember information when it’s presented as words and pictures instead of words alone. I think it’s impossible to watch a Steve Jobs presentation without completely rethinking your current presentation. Sell your ideas the Steve Jobs way.
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Principle Seven: Sell dreams, not products. Steve Jobs captured our imagination because he really understands his customer. In 1997, when Apple was close to bankruptcy, Steve Jobs said he would reduce the number of products Apple sold to satisfy the needs of their core customers. At the time, he said, “some people think you’ve got to be crazy to buy a mac, but in that craziness we see genius and those are the people we’re making tools for.” Your customers don’t care about your product. They care about themselves, their hopes, their ambitions. Steve jobs taught us that if you help your customers reach their dreams, you’ll win them over.
There’s one story that I think sums up Steve Jobs’ career at Apple. An executive who had the job of reinventing the Disney Store once called up Jobs and asked for advice. Steve’s advice? Dream bigger. I think that’s the best advice he would give us today and the advice he will continue to offer to Apple as its Chairman. See genius in your craziness, believe in yourself, believe in your vision, and be constantly prepared to defend those ideas. Because it’s those ideas that could potentially change the world.
From Forbes:
http://www.forbes.com/sites/carminegallo/2011/08/24/what-makes-steve-steve/
MRI-like Scan May Help Identify Alzheimer's
Alzheimer's disease normally gets a definitive diagnosis only after the patient dies, and an autopsy finds certain distinctive structures in the brain.
Recently, though, scientists have been seeking some sort of biomarker - a characteristic that can be identified while the patient is still alive.
Emerging research on Alzheimer's suggests that the underlying physical disease begins years - maybe decades - before any symptoms appear. Kejal Kantarci studies Alzheimer's at the Mayo Clinic in Rochester, Minnesota.
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"We wanted to investigate whether people who have normal cognitive function, but in their 70s and 80s, have any signs of Alzheimer's or other dementia-related pathology through imaging," she says.
In a new study, Kantarci and her colleagues put more than 300 older adults through some advanced imaging procedures.
The participants had positron emission tomography, or PET scans to identify the level of amyloid-beta in the brain that may signal Alzheimer's. About one-third of them had significant amyloid-beta deposits.
They also got a special kind of MRI scan to look for a biomarker that may indicate Alzheimer's. And those with significant amyloid-beta deposits tended to have high levels of the choline/creatine biomarker. They also scored lower on cognitive tests.
"We found that there is a relationship between the biochemical changes in the brain that we measured and the cognitive performance in the individuals," Kantarci says.
The MR spectroscopy, which is the MRI-type scan, identified people who scored lower on various tests of cognitive function, and who may be at risk for developing Alzheimer's.
The researchers caution that MR spectroscopy can not be used to diagnose Alzheimer's. But this work and other research suggests that it may soon be possible to identify people at higher risk of Alzheimer's and other forms of dementia before they show any symptoms.
Kantarci admits that's not going to help patients now, because there are no effective treatments. "But when they come about," she says, "there will be a chance for us to identify those normally functioning individuals who will benefit most from preventive treatment."
In addition, researchers trying to develop treatments may be able to use this biomarker in tests to assess how effective a new drug is.
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From VOA：
http://www.51voa.com/VOA_Standard_English/MRI-like-Scan-May-Help-Identify-Alzheimers-42902.html
Steve Jobs resigns
The minister of magic steps down
Can Silicon Valley’s most disruptive firm prosper without its maker?
IN A commencement speech to students at Stanford University in 2005, Steve Jobs, the chief executive of Apple, advised his audience to avoid being trapped by dogma and to have the courage to follow their hearts and their intuition. “Stay hungry. Stay foolish,” he said as he signed off. By following his own advice, Mr Jobs, who resigned as Apple’s boss on August 24th, has turned the company from a basket case on the brink of bankruptcy when he returned to its helm in 1997 into a world-beater that is reshaping a big chunk of the technology industry. Earlier this month, Apple even briefly surpassed Exxon Mobil, an oil giant, to become the world’s most valuable company.
No other boss in recent history has embodied and defined a firm as completely as Mr Jobs. So his decision to resign as chief executive has inevitably raised the question of whether Apple will remain as hungry and as wildly successful without its entrepreneurial maestro at the helm. Other giants in the tech industry have seen their fortunes fade after iconic leaders have departed. Microsoft has struggled to regain its mojo since Bill Gates stood down as its chief executive in January 2000. Could Apple suffer a similar fate?
That seems unlikely for several reasons. One is that the company has had plenty of time to plan for this moment. Mr Jobs has stepped aside from day-to-day management at Apple on a couple of occasions before, after having surgery for a rare form of pancreatic cancer in 2004 (see timeline). Each time, Tim Cook, Apple’s chief operating officer, temporarily assumed his boss’s responsibilities.
That allowed Mr Cook, who is taking over from Mr Jobs as CEO, to get a taste for the top spot—and it gave Apple’s board a chance to see him in action. On each occasion, Mr Cook kept Apple’s money-making machine ticking over smoothly. An expert in manufacturing and logistics, he closed down almost all of Apple’s manufacturing operations after he arrived at the firm in the late 1990s and outsourced much of these to Asia. Announcing his promotion, Apple’s board said that he had shown “remarkable talent and sound judgment in everything he does.”
Talent is something that Apple also has an abundance of elsewhere in its ranks. Executives such as Phil Schiller, who oversees the company’s marketing, and Jonathan Ive, a Briton whose domain is design, are part of a team that has worked closely together for many years. If Mr Cook can keep this group intact, then Apple’s future should be bright.
The firm also benefits from an intensely loyal and motivated workforce. Glassdoor, an online jobs and careers community, carries reviews of the company from almost 1,000 Apple employees. Most are glowing about the firm and in particular about Mr Jobs’s impact on it. One post even calls Apple’s former boss “the Thomas Edison of this century”. Paul Saffo of Discern Analytics, a financial-analytics company, reckons that this depth of loyalty will mean that even though Mr Jobs is stepping down, the firm’s employees will continue to ask themselves “what would Steve do?” when making decisions. (Of course, asking the question is easier than guessing the right answer.)
Another reason for optimism is that Mr Jobs is not disappearing from the scene entirely. Instead he is taking on a new role as the chairman of Apple’s board, which should allow him to keep weighing in on important decisions for some time to come, assuming that his health allows. Apple has a pretty clear product pipeline for the next couple of years, which is reassuring. The firm is due to unveil the latest version of its hugely successful iPhone in the coming weeks and is expected to launch a new iPad early next year.
But Apple is far more than the sum of the devices that it sells, impressive though they are. Its secret sauce lies in the integration of these with software and services such as its iTunes online content store and its recently announced iCloud online-storage offering. These form what tech types like to call an “ecosystem” that has proved so popular that it is forcing other companies to develop similar capabilities. Google, which has long excelled at developing software, recently splashed out $12.5 billion for Motorola Mobility so that it could get its hands on the firm’s smartphones, tablets and other devices. And Amazon, which has a huge cloud business, is planning to launch its own tablet computer to compete with Apple’s iPad.
The good news for Apple’s investors is that the firm has been given a great head start in the battle for dominance of this emerging tech landscape thanks to Mr Jobs, whose vision of the future has been honed over a long and tumultuous career. After co-founding Apple with Steve Wozniak in the 1970s, he went on to pioneer the era of the personal computer in the following decade. He was then ousted from Apple after a boardroom coup in 1985.
After that, Mr Jobs followed his heart and his intuition by building up Pixar, a film studio that specialises in computer-animated films. It has produced a string of hits, from “Toy Story” to “Finding Nemo”.
He returned to Apple as an adviser in 1996, when the firm was in dire straits. A year later he was made interim chief executive. Asked at the time what he thought Mr Jobs should do with Apple, Michael Dell, a rival computer-maker, helpfully suggested that he should shut it down.
Mr Jobs ignored that advice. Instead he led the company on to its greatest triumphs. Among them were the creation of the iMac, which revived the firm’s ailing computer business, and the development of the iPod, which ended up transforming the music industry. But just as important as what Apple did was what it did not do. Charles Golvin of Forrester, a research firm, says that one of Mr Jobs’s greatest skills has been to decide which projects the firm should not undertake.
It has been widely rumoured, for example, that engineers at Apple were urging its boss to create a tablet computer in the early part of the decade. But Mr Jobs turned a deaf ear to their entreaties and instead insisted that the company focus on producing a smartphone. The result was the iPhone, which transformed yet another market and is still minting money. In a creative cauldron like Apple, ideas are rarely in short supply. But the skill of choosing the right ones to focus on at the right time is rare. Mr Jobs has it. Apple’s shareholders will have to hope that Mr Cook does too.
From The Economist:
http://www.economist.com/node/21526948 |
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发表于 2011-8-27 09:29:44
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