Help: OG12 CR16- premium product: why B not C

lisaijia526 · 发表于 2010-2-24 20:43:36

16. Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special.Mass-marketing techniques and price-reduction strategies should not be used because______________
A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
B)continued sales depend directly on the maintenance of an aura of exclusivity
C)purchasers of premium products are concerned with the quality as well as with the price of the products

My initial choice is C.
But the answer given is B. My question is why is B pefereable than C? and what is the wrong with the explaination in C?

Thx so much!

增小熊 · 发表于 2012-8-9 21:29:16

原来我是没理解：Aura of exclusivity 排外的气氛

qiuhua01234567 · 发表于 2011-7-29 13:05:19

我一开始也选了C
后来发现这题有点像support的题型
于是做的时候找到关键在于前提“用户想要special 和prestige”
和结论“Mass-marketing techniques and price-reduction strategies should not be used to appeal customer”
B中，sales的持续（也就是持续吸引顾客）取决于给顾客提供exclutivity=special+prestige，而mass-marketing削弱了SPECIAL，price-reduction削弱了PRESTIGE，所以以上两项策略不能用。刚好将前提和结论之间的gap给缩小了
而C中提到用户注意quality和价格，quality和special不是一会儿事，所以quality就成了无关项。

-- by 会员 fanshuhang001 (2011/3/16 22:06:05)

说的好！

justgo · 发表于 2011-7-24 22:52:51

其实最悲催的像我这样的是即使做题时看懂是啥意思也不会选。当时就纠结这个continued sales是个啥玩意，钻牛角尖，死活不选它。

fanshuhang001 · 发表于 2011-3-16 22:06:05

我一开始也选了C
后来发现这题有点像support的题型
于是做的时候找到关键在于前提“用户想要special 和prestige”
和结论“Mass-marketing techniques and price-reduction strategies should not be used to appeal customer”
B中，sales的持续（也就是持续吸引顾客）取决于给顾客提供exclutivity=special+prestige，而mass-marketing削弱了SPECIAL，price-reduction削弱了PRESTIGE，所以以上两项策略不能用。刚好将前提和结论之间的gap给缩小了
而C中提到用户注意quality和价格，quality和special不是一会儿事，所以quality就成了无关项。

evegg · 发表于 2010-11-24 10:34:48

纠结很久，这道题

Jennyqu · 发表于 2010-10-25 03:17:15

谢谢，百思不得其解时看到这个，豁然开朗！

lenghong · 发表于 2010-6-2 19:06:38

我解这个题主要用special来排除答案的

07170004hjq · 发表于 2010-6-2 18:06:13

知道 arua的意思是气氛这道题就ok了
因为有钱人买品牌要的就是这个气氛牛逼啊

lisaijia526 · 发表于 2010-2-28 02:06:16

The key is "

eople buy prestige when they buy a premium product", so the reason why refuse mass-marketing is to maintain the "prestige", the "aura of exclusivity"... there is nothing relate it with quality...

-- by 会员 tracyforever (2010/2/26 16:43:05)

I got it now.
Thank you so much for your kindness

xx

Help: OG12 CR16- premium product: why B not C

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