35. overstock
P1:
Product has a finite selling season + uncertain demand --> retail overstock
retailer stock < manufacturer
return policies +markdown monery (decreasing the net cost of overstock)--> to combat overstock)
P2:
demand is unpredictable or easy to obsolescence --> return policy also mark down
However (转折)? when why one method is more preferable
P3:
ailent on these questions
Return policies well studied: a way to improves the efficiency --> mutual benefit
However:rely on two assumptions
A1. no additional cost
A2. equally effective at liquidating overstock
P4
反驳 A1 : handling logistics ans ad. over head may be substantial
反驳A2: different parties have different aptitude and tolerance.
The most immediate option is to sell to the same customer (discount)
However: manufacturer could have an adcantage
able to assemble an assortment economically viable
35. overstock
P1: Overstock is possible for retails.
- Return policies
- Markdown money
P2: Return policies are often observed:
- demand is unmedicable
- risk is high
Markdown money also has a rich tradition.
Both are good ,no preferable
P3: Return policies: improve the efficiency of benefit.
- Two assumptions: 1) no additional cost 2) members are equally effective at liquidating overstock
P4: The first assumption: substantial; cost of handing back is absurd.
P5:The second assumption:
- Different parties have different aptitude.
Retailer: most immediate option; with a discount
Manufacture: recovering and reusing the raw materials, have an advantage; also assemble an assortment