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1. Studies in restaurants show that the tips left by customers who pay their bill tend to be larger when the bill is presented with the server’s name hand-written on the bill. Psychologists hypothesize that simply seeing a handwritten name makes many consumers feel more of a personal identification with the server, encouraging larger tips. Which of the following, if true, most strongly supports the psychologists’ interpretation of the studies? A The effect noted in the studies applies to patrons paying with either credit cards or cash. B Nametags for servers have not been shown to have any effect on the size of the bill. C Greeting card companies have found that charities which send holiday cards with handwritten signatures are more likely to receive donations than those which send cards with printed signatures. D The studies indicated much larger average tips if the customer ordered alcoholic beverages with his or her meal. E Many of the restaurants in which the studies were conducted are located in tourist areas, where people are traveling for leisure activities.
2.Analyst: The pace of technological development brings a constant stream of new devices to the market, and many of them enjoy commercial success. But announcing new technology too soon after the introduction of a successful device can backfire. Once consumers hear about the new device, they may stop buying the one currently on sale. So, if a company wishes to announce the upcoming sale of a new device, it should wait until purchases of the old device have begun to decline. Which of the following, if true, would best support the analyst’s main assertion? A New technology often becomes less expensive after an initial surge in sales. B Media outlets, such as television programs and magazines, often report on the planned introduction of new devices while the sales of old devices are still strong. C Many consumers are unable to determine whether new technology is superior to current technology. D Surveys have shown that some consumers make only one or two technology purchases per year, whereas others make more frequent purchases. E Consumers tend to be loyal to technology companies whose products they enjoy using.
参考答案: CB
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