Ranking McKinsey, Bain, BCG, Accenture, Deloitte, Capgemini…（转载）

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Ranking McKinsey, Bain, BCG, Accenture, Deloitte, Capgemini…


As everyone knows, it’s not so easy to simply rank all the firms. To do this well, I have to split out the firms into different groups and the type of work they do. One needs to try to make a like for like comparison.  


1 – Strategy and Operations firms use the MECE type approach to advise on strategy and operations. McKinsey does a lot of operations consulting. Therefore, do not confuse operations consulting with implementation. Operations’ consulting is about understanding how to manage an operation to extract value. Therefore a similar data intensive process is used, yet different problems are solved.

2 – Implementation is taking the strategy and operations recommendations and embedding it in a company. This is usually tough work where the firm needs to work with the client to entrench the advice and bank the business case.

3 – Then there is technology consulting. For technology strategy, McKinsey/Bain/BCG will still be called up. For Technology implementation Accenture will lead the pack.  


The last thing you want to do is avoid taking a snapshot. You want to look for the broad trends. So, a firm like Monitor may be at a level below Mckinsey/Bain/BCG. Roland Berger is also at this level. However, given the quality of the work, hiring decisions, management decisions and client roster, Roland Berger is on an upward trend and Monitor is going down.  


The last important factor to consider is whether the firm is one partnership or a federation of independent practices. Single partnership firms like McKinsey/Bain/BCG are tightly controlled at the core. Quality control, hiring, performance management and other practices are standardized. Single partnership firms are always the top consulting firms. Federations like Deloitte pose a problem. For example, if the Greek partners are independent and unwilling to hire the best people, invest in training and build a proper consulting team, there is nothing Deloitte central can do. Each partnership is legally separated. These firms are never the top performers.

Related to this, the federated consulting firms will have pockets of excellence, areas of very bad quality and this creates an average average.  


With that in mind, this is my list:

Top Strategy Advisors:
1.       McKinsey
2.       Bain
3.       BCG  



Rising Strategy Advisors:
1.       Roland Berger
2.       Booz
3.       Marakon  



Fading Strategy Advisors
1.       LEK
2.       Monitor
3.       Oliver Wyman
4.       Deloitte Consulting



Top Operations Advisors:
1.       McKinsey
2.       Bain
3.       AT Kearney



Top Implementation Firms
1.       AT Kearney
2.       Deloitte
3.       PWC
4.       E&Y
5.       KPMG
6.       Accenture
7.       IBM  



Fading Implementation Firms
1.       Cap Gemini  



Top Technology and Systems Implementation Firms
1.       Accenture
2.       IBM
3.       Deloitte
4.       Cap Gemini

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