GWD24-13题目没看懂。。向大家请教~~~

zlin0222

Extensive research has shown that the effects of short-term price promotions on sales are themselves short-term.Companies’ hopes that promotions might have a positive aftereffect have not been borne out for reasons that researchers have been able to identify.A price promotion entices only a brand’s long-term or “loyal” customers; people seldom buy an unfamiliar brand merely because the price is reduced.They simply avoid paying more than they have to when one of their customary brands is temporarily available at a reduced price.A price promotion does not increase the number of long-term customers of a brand, as it attracts virtually no new customers in the first place. Nor do price promotions have lingering aftereffects for a brand, even negative ones such as damage to a brand’s reputation or erosion of customer loyalty, as is often feared.

So why do companies spend so much on price promotions?Clearly price promotions are generally run at a loss, otherwise there would be more of them.And the bigger the increase in sales at promotion prices, the bigger the loss.While short-term price promotions can have legitimate uses, such as reducing excess inventory, it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.Q13:The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by

A.the lack of lingering aftereffects from price promotions

B.the frequency with which price promotions occur

C.price promotions’ inability to attract new customers

D.price promotions’ recognizable effect on sales

E.the legitimate uses to which management can put price promotions

答案：B    请问这题问的是什么意思啊。。。

jyt

同问

kyo421

问题大意是：文章中什么样的例子可以得出"price promotion has an effect on the bottom line"的结论。（大概意思是说价格促销的效果不怎么样，反而引起亏损）
“And the bigger the increase in sales at promotion prices, the bigger the loss”

文章没怎么细看，可能也不对哈。不过既然我热心的回答了，能不能麻烦筒子帮忙看看我的发帖提问？大家互相搀扶...