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好久没更新了,所以找了几个帖子,找出原题如下:
十五、新建游泳池 The following appeared as part of a business plan created by the management of the Take Heart Fitness Center. “After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.”
十六、一个公司如果向环境保护组织捐钱就可以获得竞争优势 AA34 The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:
“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.” Discuss how well reasoned . . . etc. Page 9 of 32
十七、HR部门要为公司现在的falling profits负责 AA139 The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company's human resources department, who is responsible for hiring new employees:
“Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.”
Discuss how well reasoned . . .etc.
十八、cookvill AA141 The following appeared in a presentation by the chief production manager of a machine parts manufacturing company at a management meeting:
“Our factory in Cookville is our most advanced and efficient. It is capable of producing ten drill bits for each dollar of production costs, whereas none of our other factories can produce more than seven drill bits per dollar of production costs. Therefore, we can reduce our overall drill bit production costs by devoting the Cookville factory entirely to drill bit production. Since reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs, dedicating the Cookville factory entirely to drill bit production and shifting all other machine part production to our other factories will help us to attain that larger goal.”
Discuss how well reasoned . . .etc.
十九、ambulance AA32 The following appeared in the editorial section of a West Cambria newspaper:
“A recent review of the West Cambria volunteer ambulance service revealed a longer average response time to accidents than was reported by a commercial ambulance squad located in East Cambria. In order to provide better patient care for accident victims and to raise revenue for our town by collecting service fees for ambulance use, we should disband our volunteer service and hire a commercial ambulance service.”
Discuss how well reasoned . . . etc.
二十、occupancy rates for campus AA38 The following appeared in the editorial section of a campus newspaper: “Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”
Discuss how well reasoned . . . etc. Page 10 of 32
校园报纸的社论: 因为校园住宅的使用率在过去的学年中下降了,住宅收入也下降了。为了解决这个问题,校园住宅办公室应该减少可使用的住宅单元,从而增加使用率。同样的,为了不让学生选择住在校外,住宅办公室应该降低租金来扩大需求。
二一、 V1作文: 是一个Holner连锁药店副经理的建议,他说在ALLEGERD这个地方有家本地药店Kirby是当地老大,先在本地有1家店,后来陆续开了3家,它家拥有很多忠实的消费者。于是他建议在Kirby3家药店的附近开自己家的店, 然后自己家可以通过便宜的NATIONAL BRAND吸引Kirby的消费者。他觉得这个策略奏效后Holner就会变成整个ALLEGERD的leading operation了。 V2一家连锁药店H准备在A市开新店。他的vice president说,有两件全国连锁的药店在A市开了10年但都没有本地的一家KD市场份额大。KD一开始在downtown有开店,后来又新开了三家。H准备在KD的附近开三家店,因为他们进货量大所以价格更低,会吸引KD的消费者,从而leading the market share还是超过kd,忘了大概这意思。 |
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