Help: OG12 CR16- premium product: why B not C

lisaijia526 · 发表于 2010-2-24 20:43:36

16. Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special.Mass-marketing techniques and price-reduction strategies should not be used because______________
A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
B)continued sales depend directly on the maintenance of an aura of exclusivity
C)purchasers of premium products are concerned with the quality as well as with the price of the products

My initial choice is C.
But the answer given is B. My question is why is B pefereable than C? and what is the wrong with the explaination in C?

Thx so much!

lisaijia526 · 发表于 2010-2-25 22:56:24

leosnoon · 发表于 2010-2-26 14:27:01

这道题的关键是最后一句话Mass-marketing techniques and price-reduction strategies should not be used 即不能用大众营销和减价策略原因是什么了，要紧扣题
C说因为买奢侈品的人(题目是昂贵的产品说奢侈品好理解些)既关心质量又关心价格。（这个是大众营销的特点，所以不是原因）
B说持续的销售直接依赖于对客户独有尊贵感的维系。（正好是奢侈品销售有别于大众销售的原因）

tracyforever · 发表于 2010-2-26 16:43:05

The key is "

eople buy prestige when they buy a premium product", so the reason why refuse mass-marketing is to maintain the "prestige", the "aura of exclusivity"... there is nothing relate it with quality...

lisaijia526 · 发表于 2010-2-28 02:05:00

这道题的关键是最后一句话Mass-marketing techniques and price-reduction strategies should not be used 即不能用大众营销和减价策略原因是什么了，要紧扣题
C说因为买奢侈品的人(题目是昂贵的产品说奢侈品好理解些)既关心质量又关心价格。（这个是大众营销的特点，所以不是原因）
B说持续的销售直接依赖于对客户独有尊贵感的维系。（正好是奢侈品销售有别于大众销售的原因）

-- by 会员 leosnoon (2010/2/26 14:27:01)

我还是做题不够，没有搞清思路．．
谢谢leosnoon的讲解！..=]

lisaijia526 · 发表于 2010-2-28 02:06:16

The key is "

eople buy prestige when they buy a premium product", so the reason why refuse mass-marketing is to maintain the "prestige", the "aura of exclusivity"... there is nothing relate it with quality...

-- by 会员 tracyforever (2010/2/26 16:43:05)

I got it now.
Thank you so much for your kindness

xx

07170004hjq · 发表于 2010-6-2 18:06:13

知道 arua的意思是气氛这道题就ok了
因为有钱人买品牌要的就是这个气氛牛逼啊

lenghong · 发表于 2010-6-2 19:06:38

我解这个题主要用special来排除答案的

Jennyqu · 发表于 2010-10-25 03:17:15

谢谢，百思不得其解时看到这个，豁然开朗！

evegg · 发表于 2010-11-24 10:34:48

纠结很久，这道题

Help: OG12 CR16- premium product: why B not C

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