Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one half the number of issues it publishes each year. The quality of articles, the number of articles published per year, and the subscription price will not change. Market research shows that neither subscribers nor advertisers will be lost if the magazine’s plan is instituted.
Which of the following, if true, provides the strongest evidence that the magazine’s profits are likely to decline if the plan is instituted?
(A) With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would.
(B) The majority of the magazine’s subscribers are less concerned about a possible reduction in the quantity of the magazine’s articles than about a possible loss of the current high quality of its articles.
(C) Many of the magazine’s long-time subscribers would continue their subscriptions even if the subscription price were increased.
(D) Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.
(E) Production costs for the magazine are expected to remain stable.
这家杂志亏钱是肯定的。答案是D。
D应该没有错,但A和E有什么问题?
因为ISSUE数量的减少,广告费肯定减少。
但是,题中还说道单价没有变化,因此销售价格肯定也是在减少。
以上两点是从收入的减少来说的。
从成本的角度讲,邮费的提高还是会有影响。另外E说道制造费用不变也是有道理的。这两点说明单本杂志的成本还是在提高(因为邮寄费的提高)
我觉得这题问题很大。。。请大家指教。
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