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Q3 to Q6:
Extensive research has shown
that the effects of short-term price
promotions on sales are themselves
Lineshort-term.Companies’ hopes that
(5)promotions might have a positive
aftereffect have not been borne
out for reasons that researchers
have been able to identify.A price
promotion entices only a brand’s
(10)long-term or “loyal” customers;
people seldom buy an unfamiliar
brand merely because the price is
reduced.They simply avoid paying
more than they have to when one of
(15)their customary brands is temporar-
ily available at a reduced price.A
price promotion does not increase
the number of long-term customers
of a brand, as it attracts virtually
(20)no new customers in the first place.
Nor do price promotions have linger-
ing aftereffects for a brand, even
negative ones such as damage to
a brand’s reputation or erosion of
(25)customer loyalty, as is often feared.
So why do companies spend so
much on price promotions?Clearly
price promotions are generally run
at a loss, otherwise there would
(30)be more of them.And the bigger
the increase in sales at promotion
prices, the bigger the loss.While
short-term price promotions can
have legitimate uses, such as
(35)reducing excess inventory, it is the
recognizable increase in sales that
is their main attraction to manage-
ment, which is therefore reluctant
to abandon this strategy despite
its effect on the bottom line.
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The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by
- the lack of lingering aftereffects from price promotions
- the frequency with which price promotions occur
- price promotions’ inability to attract new customers
- price promotions’ recognizable effect on sales
- the legitimate uses to which management can put price promotions
Answer: B
请问这题为什么是Ｂ呢？找来找去都看不到答案。。谢谢 |
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发表于 2010-2-19 12:58:11
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