JJ 月讀24 Market Rebel 原文~ 求確認

gogogmat800 · 发表于 2011-10-4 11:22:15

請問market rebel的原文是不是來至這裡~ 原文網址 http://www.lindsayresnick.com/Radical_Innovation.pdf

For example, nearly all of the technical aspects associated with personal
computing were available by 1972, but the PC didn’t take off until a few years
later when hobbyists, rebelling against centralized computing, organized
groups such as the Homebrew Computer Club. These clubs were spawning
grounds for actors—such as inventors, founders of companies like Apple, and
developers of programs and games—who collectively established the market
for personal computers and eventually stimulated the entry of larger
companies. Similarly, the hybrid car succeeded partly because market rebels in
the environmental movement paved the way by arousing collective enthusiasm
for “green” causes among consumers and regulators.

In addition to working with state governments to draft laws licensing cars and
mandating speed limits, automobile clubs organized reliability contests that
pitted cars against one another in endurance, hill climbing, and fuel-economy
runs. Each contest—a cool mobilization if there ever was one—was widely
viewed as a test that proved to audiences that the automobile was reliable. The
first reliability contest was in 1895; by 1912 the contests were discontinued
because organizers recognized that the automobile had become a social fact.

從考古抓出一些重點
题目：高亮，说现在 carsbecame a social fact，是什么意思
题目: 1. 第一段有什么作用?
2. "environmental movement" highlight了,问作用是什么.

求確認!

xiexie!

gogogmat800 · 发表于 2011-10-4 11:27:23

補上中間一段

Ford didn’t need to, because a social movement powered by automobile clubs
comprising car enthusiasts played a central role in legitimating the automobile
and presenting it as a modern solution to the problem of transportation. These
enthusiasts (primarily doctors and other professionals) were rebels who
flouted convention, abandoned the horse-drawn carriage for the automobile,
and sought to popularize its use. Neither sponsored nor financed by car
manufacturers, the clubs were both social in nature and focused on improving
quality, shielding car owners from legal harassment, and promoting the
construction of good roads. Club involvement enabled members to construct an
identity built around a new consumer role. By 1901, 22 clubs had mushroomed
in cities from Boston to Newark to Chicago.

小情歌璇 · 发表于 2011-10-4 13:23:06

随风奔跑 · 发表于 2011-10-4 13:53:19

哇塞，楼主强大，跟JJ说的差不多啊~~顶起

xyxy3238 · 发表于 2011-10-4 13:57:10

同问考过的同学们啊

gogogmat800 · 发表于 2011-10-4 14:01:27

我覺得好像是原文....

考過的同學請來確認吧~~~~~~~~~

Hotsausage · 发表于 2011-10-4 14:26:18

ding!

lishb07 · 发表于 2011-10-4 14:37:23

ding

lucifer_wh · 发表于 2011-10-4 15:33:51

ding!

high1cn · 发表于 2011-10-4 15:59:00

厉害厉害。

[考古] JJ 月讀24 Market Rebel 原文~ 求確認

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