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查了好久，貌似从来没有人问过诊断测试里面的阅读题哎~囧！
我想问一个，就是第一篇的第二题，现贴上文章和题目如下：
According to economic signaling theory,
consumers may perceive the frequency with
which an unfamiliar brand is advertised as a cue
that the brand is of high quality. The notion that
highly advertised brands are associated with
high-quality products does have some empirical
support. Marquardt and McGann found that
heavily advertised products did indeed rank high
on certain measures of product quality. Because
large advertising expenditures represent
a signi?cant investment on the part of a
manufacturer, only companies that expect to
recoup these costs in the long run, through
consumers’ repeat purchases of the product,
can afford to spend such amounts.
However, two studies by Kirmani have found
that although consumers initially perceive expensive
advertising as a signal of high brand quality,
at some level of spending the manufacturer’s
advertising effort may be perceived as unreasonably
high, implying low manufacturer con?dence in
product quality. If consumers perceive excessive
advertising effort as a sign of a manufacturer’s
desperation, the result may be less favorable
brand perceptions. In addition, a third study by
Kirmani, of print advertisements, found that the
use of color affected consumer perception of
brand quality. Because consumers recognize that
color advertisements are more expensive than
black and white, the point at which repetition of an
advertisement is perceived as excessive comes
sooner for a color advertisement than for a black-
and-white advertisement.
2. The primary purpose of the passage is to
(A) present ?ndings that contradict one explanation
for the effects of a particular advertising
practice
(B) argue that theoretical explanations about the
effects of a particular advertising practice are
of limited value without empirical evidence
(C) discuss how and why particular advertising
practices may affect consumers’ perceptions
(D) contrast the research methods used in two
different studies of a particular advertising
practice
(E) explain why a ?nding about consumer responses
to a particular advertising practice was
unexpected
我选的是A，感觉文章说第一段说一个观点，而第二段在反驳第一段的观点，所以就选了contradict~~~华丽丽的错掉了~
想问一下为色和那么A不对呢？
谢谢啦
2. The primary purpose of the passage is to
(A) present ?ndings that contradict one explanation
for the effects of a particular advertising
practice
(B) argue that theoretical explanations about the
effects of a particular advertising practice are
of limited value without empirical evidence
(C) discuss how and why particular advertising
practices may affect consumers’ perceptions
(D) contrast the research methods used in two
different studies of a particular advertising
practice
(E) explain why a ?nding about consumer responses
to a particular advertising practice was
unexpected
我选的是A，感觉文章说第一段说一个观点，而第二段在反驳第一段的观点，所以就选了contradict~~~华丽丽的错掉了~
想问一下为色和那么A不对呢？
谢谢啦 |
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发表于 2011-8-8 13:43:14
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