prep1-11

gracezz · 发表于 2010-4-25 16:03:15

Mourdet Winery

anville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle.Danville uses a similar bottle.Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.

Danville Winery:Not so.The two bottles can be readily distinguished:the label on ours, but not on theirs, is gold colored.

Which of the following, if true, most undermines Danville Winery's response?

(A) Gold is the background color on the label of many of the wines produced by Danville Winery.

(B) When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.

(C) Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.

(D) It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.

(E) Many popular wines are sold in bottles of a standard design.

这个题大家帮我看看呗。。。。
我不解的地方是：
DW说他们的酒有金标，所以消费者能区分开
现在要undermine他的说法，就是说这个金标起不到啥作用，那D选项里面说occasional purchasers根据酒瓶的最显著标记的大体印象去买酒是很正常的，那不就是看到金标会买DW的酒，不就是加强了吗？看来我的理解完全反了，但是我不明白反在哪，到现在还是不明白，请大家帮我指正一下

北落狮门 · 发表于 2010-4-25 16:37:25

LZ是理解偏了
前面那个人说了一大堆，这俩瓶子很像
后面那个人说label on ours, but not on theirs, is gold colored
选项说，人们只凭大体感觉，意思就是扫一眼就买
就是最好得weak

比如说lz去买百事可乐，有一个可乐和百事可乐什么都一样，就是上面写的是百世可乐，可能楼主没注意也就当作百事可乐买了

ivydd · 发表于 2010-4-25 16:46:01

D说occasional purchasers根据a general impression of the most obvious feature来买酒，这个feature指的是a distinctive tall, black bottle，也就是Mourdet Winery的显著特点，正因为如此，顾客会把Danville当成Mourdet，因为误认为是M而购买，不是因为金标不同而购买，从而削弱了Danville Winery的观点
PS：显著特点是跟M一样的外观，而不是很费劲才能看到的金标哦

gracezz · 发表于 2010-4-25 16:47:53

啊呀。。。。。。谢谢，看来我是没有对那个general impression理解到位，意思就是大体看一眼就会买，那这样扫一眼就买的话可能就不会注意到那个label了。。。。。。是这意思不？我的思路有点偏。。。。

gracezz · 发表于 2010-4-25 16:51:16

嗯，对，同意！那个most obvious feature 对应的就是那个distinctive tall black bottle，那这样消费者看到这个高瓶子就买了，不会注意到标。。。。谢谢大家~~

本贴相关题目 GMATPrep-2007E1-CR-11 (MZLY)

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