请指教：大全6-18

ellie78 · 发表于 2010-4-15 15:50:03

The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
Which of the following, if true, would most strengthen the conclusion drawn above?
(A) It is possible to increase both the quality and the price of a product without changing its competitive position.
(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.
(C) Competing products often try to appeal to different segments of the population of consumers.
(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.
(E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.
正选为E，为为什么？题目不是说商家致力于提高产品性价比来吸引顾客吗？为什么E能加强？

切尔西 · 发表于 2010-4-15 16:19:45

(A) It is possible to increase both the quality and the price of a product without changing its competitive position.
这个选项说产品的竞争地位有可能不会变如果同时提升产品的质量和价格，和题目的意思有些接近，但是这只是一个可能性，如果题目是让我们infer的话我想他应该就是正确的了，但是不能加强题目的结论

(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.
这个选项说某个阶层的消费者，更喜欢高价位的某些产品，没有关于性价比的信息，无关选项

(C) Competing products often try to appeal to different segments of the population of consumers.
这个选项说竞争产品经常会去吸引不同的客户群，没有关于相加比的内容，无关

(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.
说产品的竞争力收广告和品牌影响，文中没有，排除掉

(E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.
排除了上面四个，只能剩下这个正确了，说消费者的质量观念不是建立在真正的产品质量上的，这样就可以合理推出即时产品质量不好，价格合理的话，消费者也会买，也就是说消费者并不一定就是要买质量好的产品的，质量相对差的也会买，所有可以加强

sunluning0 · 发表于 2010-4-15 16:43:40

我怎么感觉这题的答案是A呢？

E选项实际上一定程度派出了价格的影响。
而原文结论是：增加消费者偏好可以通过增加质量或降低价格来实现。应该是价格和质量的相对关系决定。A更符合吧。

楼主答案确定了吗？或者哪位大牛来个让人信服的答案阿

sunluning0 · 发表于 2010-4-15 16:45:59

2楼的同学
E，说得是消费者对产品质量的预期是基于产品本身质量，你多读了个“not”吧

请指教：大全6-18

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