第一段:两人提出一个理论:可供选择的越多,选择就越困难。举了2个例子支持(果酱购买SURVEY+公司福利政策)。果酱由6种增加至24种,导致可供选择的增加为原来的100倍。
Consumers’ choices
Two female scholars conducted a study. They gave one group of consumers 6 jars and the other group 24 jars. They found that the group facing 6 jars is more likely to make a decision which one to buy than the other group facing 24 jars. Therefore the two scholars hypothesized something like more choices more confusion. And an example of when employees given many different retirement packages to choose from.
第二段:作者提出上述理论的一个exception,就是购买者已经有明显倾向时,上述理论不成立。
A third female scholar found that this theory is generally true EXCEPT if the consumer has a clear preference to what exactly he/she wants, then this consumer will pick the first one that matches his/her criteria.
考题:
1. 然后考了个逻辑题,问果酱这个例子的结论最可能被哪个事实削弱。
选项有:(1)参加果酱SURVEY的人没有如实填写SURVEY的信息、(2)所有人买过那24种JAM后就再也不买了,等等
Which one most seriously weaken the finding of the study
Answer:should be out of the 6 jars given to the first group, most people in the group have seen at least one of the jars, whereas out of the 24 jars given to the second group, most people in the group have never seen any of the jars.
这里有个问题,问如何削弱这个试验的结果
答案选E:在六个品种中选择的顾客事先已经熟悉这六个品种,而在24个品种中选择的顾客事先都没有尝过果酱
2. 有一道题: which of the following, if true, will call into question of the argument of the author
我选的是在那个六个果酱选一个的group里, 有这个group里的人很喜欢的一个牌子. 而在面对24种果酱的group里,不存在这样的牌子.
3. 然后考了个INFER题,问这样的明显倾向最可能导致什么
选项有:(1)具备明显倾向是购买行为的第1步、(2)消费者倾向被某些人用来设计产品,等等。
4. 那个选项内容可以从第一段的试验中得出?非常恶心的一题,我花了5分钟在上面
选了一个发现是第二段的内容。
5. 一道是问生产家知道靠什么战略来吸引CUSTOMER
答案应该是:吸引某种TYPE 的customers,而不是靠quality
6. What's the purpose of giving the "retirement package" example at the end of that paragraph?
Answer should be something like to show the study has practical value in consumer's decision or sth.
7. 作者写公司为员工购买退休基金是为了什么?
我选的是a example of further support of the main topics
8. 这里也会有一道题目,好像就是问这个方法是什么,个人认为可能会有同学选尽量最优选择,最大利益,但是这里应该选第一个符合你偏好的这个选项