Probably an original paper in GMAT RC -- summary+original paper

凯德书明 · 发表于 2019-9-15 09:50:56

Based on one RC JJ, I found a marketing paper from Google. Not sure if the paper is the exact same one from gmat exam. (Sorry. I have to write in English while using campus pc)
I roughly scan the paper -- Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity.
It tell us about if international company releases advertisements that present global image of itself, the effect will be more favorable. Ads that try to adhere to local culture will be likely ignored by local customers and may lead to negative effects.

I also attach the original paper for your reference. Cuz it's quite long, I recommend you only read the abstract and implementation, which are most likely tested in exam.

Best

billyisfragile! · 发表于 2019-9-15 09:53:53

which RC JJ?

凯德书明 · 发表于 2019-9-15 11:23:03

bzy! 发表于 2019-9-15 09:53
which RC JJ?

this one. zsbdddd

chloeuw · 发表于 2019-9-15 19:54:11

感谢分享！

woxiao_ · 发表于 2019-9-15 20:14:32

顶楼主！

[原始] Probably an original paper in GMAT RC -- summary+original paper

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