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今天考到了原来库中的作文- Metro Motorcycles change advertisement plan
A article from a researcher of Metro Motorcycles to the head of the marketing department:
The advertisement budget spent on social media websites has no effect on sales. A user survey shows that 90% of the participants said they never purchase the product because of the advertisements on the social networking website. On the contrary, TV and radio advertisements have better effects. In a year , after the company implemented the TV and radio advertisements in the Metro City, the sales of motorcycles increased. Therefore, in order to increase company advertisement profitability, the company should stop spend money on internet advertisement and put all the advertisement budget on TV and radio ads instead .
Q: please evaluate the article and the researcher’s plan.
有好多攻击点:
1.dubious survey : perhaps responders are not typical/ target buyers of Metro Motorcycles;
2.false assumption: good sales in Metro city may caused by huge discount in that season;
3.Cost-benefit analysis should be preformed here : what if the cost of TV and Radio is prohibitive and can not balance the gains?
4.Unpredictable future: there are many factors may stop the company increase profits even ads are well channeled. what if more competition? suppliers goes wrong? machine broke down? |
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