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Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago. Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

正确答案: A

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prep 2-93

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楼主
发表于 2009-5-31 04:06:00 | 只看该作者

prep 2-93

93.        (28912-!-item-!-188;#058&003310)

Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago.  Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions.  The reorganization attempted to increase the sales representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or of retailing.  After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

A. Two years ago, what proportion of the Greenville Times’s total revenue was generated by advertising sales?

B. Has the circulation of the Greenville Times increased substantially in the last two years?

C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years?

D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned?

E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

This question completely confuses me. Could anybody analyze each answer for me???

Is it asking for a selection that can not be used to evaluate the conclusion??? 

Thank you la~~~

The answer is A.


[此贴子已经被作者于2009-5-31 4:10:34编辑过]
沙发
发表于 2009-6-1 17:16:00 | 只看该作者

文章想说的是两年前advertise reorganizate了,sales上来了,问sales 上升是不是和reorganization有关?-----如果文中提到他因导致的话就是helpful的

B如果销量大了(他因)

C 人员变动,也是他因

D.这个很明显,说organization使得人员更加了解了

E。经济好了(他因)

三个是他因,另外一个是文章中提及reorganization的原因~~

板凳
发表于 2009-6-1 17:51:00 | 只看该作者

Could anybody analyze each answer for me???

the cute guy ahead did

Is it asking for a selection that can not be used to evaluate the conclusion??? 

yep, u r right!

地板
发表于 2009-6-2 22:08:00 | 只看该作者
以下是引用msuzengli在2009-5-31 4:06:00的发言:

93.        (28912-!-item-!-188;#058&003310)

Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago.  Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions.  The reorganization attempted to increase the sales representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or of retailing.  After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

A. Two years ago, what proportion of the Greenville Times’s total revenue was generated by advertising sales?

B. Has the circulation of the Greenville Times increased substantially in the last two years?

C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years?

D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned?

E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

This question completely confuses me. Could anybody analyze each answer for me???

Is it asking for a selection that can not be used to evaluate the conclusion??? 

Thank you la~~~

The answer is A.


评价题,找个错误选项

题目说:根据不在用地域划分而根据行业划分来重组广告战略

A说两年前广告所占收入比重的什么东东

B说C(可能是什么什么周转率之类的)是否显著增长

C说是否有显著的T在广告SF的这个东西

D说重组前销售代表是否发现什么困难

E说经济的发展速度快不快

显然CDE都有提过的地方

AB不清楚

我会蒙一个较长的答案

5#
发表于 2009-6-5 05:08:00 | 只看该作者

我的理解是  要评价新政策的好坏,下面那些因素是需要排除的

A 两年前广告占整个营收的比重

B 发行量  

C 重大人员变动

D 广告业务员是否在对跟上相关领域business的发展有困难

E 经济是不是变好了

很明显  BCDE都是会影响 广告收入  

PS:题目本身不难,问题问的有点搞。。。 

6#
发表于 2010-10-14 07:12:22 | 只看该作者
93.        (28912-!-item-!-188;#058&003310)
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago.  Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on citycenter businesses and others concentrating on different outlying regions.  The reorganization attempted to increase the sales representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or of retailing.
After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

A. Two years ago, what proportion of the Greenville Times’s total revenue was generated by advertising sales?

B. Has the circulation of the Greenville Times increased substantially in the last two years?

C. Has there been a substantial turnover in personnel in the advertising sales force over the last two years?

D. Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned?

E. Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

看时间壮语,A选项说的是2year ago的情况,如果改成 last two years, A,B选项就是同一个意思,但是再往深一点想,proportion这只是一个比例,sales 是5, total earn是10,在两年以前rate是1/2,那么2年后,sales是10,total为20,rate也是1/2,但是sale是增加的,只能说明sales 与 total同时增长一相同的增长率,不能说明是因为重组带来的。如果,sales是10,total earn30是,可以说明reorganization是无效的,尽管sales是增加的。如果sales 是10,total是9可以说明reorganization是有效的。当然啦,选项如果改成是
Last two years , what changes in proportion of the Greenville Times’s total revenue was generated by advertising sales? 我觉得A就对了。

至于C,我觉得比较牵强,我想可能是提干中说的业务员的knowledge与业务员的换选有关系吧,总觉得联系的不是很紧密,没有BDE来的紧密。

请NN指点,谢谢
7#
发表于 2011-8-6 16:27:08 | 只看该作者
今天看到manhattan上的解释比较靠谱,大家参考:
you're interested in anything that
* could affect the advertising sales,
BUT
* isn't caused by the reorganization.

(e) is definitely relevant: if there has been substantial and rapid economic growth, then this could cause a spike in advertising sales that's not at all related to the internal reorganization of the sales department. therefore, we need to know whether this has happened in order to properly determine cause and effect.

(a) doesn't matter: we don't care about any other revenue, besides advertising-sales revenue.
and even if we did care about those types of revenue, the proportion still wouldn't tell us anything at all about whether, or by how much, advertising sales revenue has gone up or down.
either of these two reasons is enough to eliminate this choice; the combination of both is absolutely beyond all doubt.
8#
发表于 2011-8-6 16:47:25 | 只看该作者
A is irrelevant.
最怕evaluation的题了,10个要错8个之类的 >.<
9#
发表于 2013-6-10 20:29:39 | 只看该作者
我有点钻牛角尖,我不知道发行量和广告收入有什么关系啊
10#
发表于 2013-9-3 23:22:42 | 只看该作者
光明使者开盖 发表于 2013-6-10 20:29
我有点钻牛角尖,我不知道发行量和广告收入有什么关系啊

是不是因为发行量多了相当于销量多了就sales多了。
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