Q29:Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands’ reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago. Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands’ reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago. Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands’ reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago. Which of the following, if true, most seriously calls into question the likelihood that the manufacturers’ plan will succeed in attracting back a large percentage of consumers who have switched to store brands? - There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.
- Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.
- Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.
- Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals.
- Total annual sales of cereals—including both name-brand and store-brand cereals—have not increased significantly over the past five years.
参考答案是B,之前的讨论贴中很多大N都支持B,但我觉得B错,只有D对. 原文说:plan to narrow the price gap between their cereals and store brands to less than what it was five years ago. 由于D提供了一种可能:你降价我也降价,所以你无法把price gap缩小到比以前更小,原计划目标无法成功. B无关,因为原文前提已经说了质量并非影响购买因素. 请大家讨论!
[此贴子已经被作者于2006-5-22 13:43:14编辑过] |