求解此题。

红红的云 · 发表于 2011-4-24 06:01:30

Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

22. Which one of the following is the most accurate assessment of the advertising-sales director s argument as a response to the magazine editor s argument?

(A) It succeeds because it shows that the editor s argument depends on an 　　unwarranted assumption about factors affecting an advertisement s 　　effectiveness
(B) It success because it exposes as mistaken the editor s estimation of the 　　sophistication of the magazine s readers.
(C) It succeeds because it undermines the editor s claim about how the 　　magazine s editorial integrity would be affected by allowing advertisers to 　　influence articles.
(D) It fails because the editor s argument does not depend on any assumption 　　about readers response to the advertisements they see in the magazine.
(E) It fails because it is based on a misunderstanding of the editor s view about 　　how readers respond to advertiseements they see in the magazie
key： D why not c
The magazine editor's argument assumes which one of the following?

a. A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.

b. The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity

c. Favorable mention of their products in the magazine's articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.

d. Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.

e. Carrying paid advertisements can never pose any threat to the magazine's reputation for editorial integrity nor to the loyalty of its readership.

key c why not B

sdcar2010 · 发表于 2011-4-24 06:49:57

Reading comprehension.

There are two voices here: that of ME and that of AE.
ME: Advertisers want favorable mention in ARTICLES. No way. To be an effective advertising vehicle, we need loyal readership, which would be lost if we give advertiser favorable mention in ARTICLES.

AE: ME is wrong. Readers can tell the difference between articles and advertisement.

So AE missed the ARTICLE part in the discussion. Thus his counter-argument is not effective since he did not refute ME's argument based on mentioning advertisers in ARTICLES.

For the assumption question, just use negation method.

If you negate C, then ME's argument will falls apart. So C is a necessary assumption. B, on the other hand, is too restrictive to be a necessary assumption.

求解此题。

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