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Based on the stimulus, the companies have one goal in mind, namely, to make as large a profit as possible. Then the argument is revolving around two different strategies for achieving that goal.
The first strategy is to set the price of the high-tech product as high as possible in a given market. To explain the reason for this stategy, the argument cites that eventally the new technology will be outdated and a company has to reap the profit fast. However, the first strategy is rejected on the ground that, setting such a high price will attract competitors into the market more quickly, decrease the market share of the first company, and will thus lead to smaller profits in the long run. In the end, the argument endorses a second strategy: namely, charging a price that is somewhat lower than the maximum possible price. |
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