特别纠结的一道题！GWD5-Q31！大牛快现身！！！

淡妆·雅 · 发表于 2010-9-7 00:40:52

Studies in restaurants show that the tips left by customers who pay their bill in cash tend to be larger when the bill is presented on a tray that bears a credit-card logo. Consumer psychologists hypothesize that simply seeing a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available.

Which of the following, if true, most strongly supports the psychologists’ interpretation of the studies?

A. The effect noted in the studies is not limited to patrons who have credit cards.

B.

atrons who are under financial pressure from their credit-card obligations tend to tip less when presented with a restaurant bill on a tray with credit-card logo than when the tray has no logo.

C. In virtually all of the cases in the studies, the patrons who paid bills in cash did not possess credit cards.

D. In general, restaurant patrons who pay their bills in cash leave larger tips than do those who pay by credit card.

E. The percentage of restaurant bills paid with given brand of credit card increases when that credit card’s logo is displayed on the tray with which the bill is prepared.

现象：用现金比用信用卡付账的人支付的小费多。
研究：信用卡的标志提醒人们可以超前消费。
题目：支持研究

选项B：有财政危机的人看到信用卡的标志就会少付小费。

问题一：现象和研究没有关系，现象说的是现金和信用卡的对比，而研究说的是信用卡，没提现金。
问题二：选项和研究关系不是特别密切。选项说的是少付，而研究说的是多付，如何理解？

纠结一晚上了！！大牛快现身！！

dumdumface · 发表于 2010-9-7 05:51:12

我不是大牛,只是弱弱的说两句.

这题很巧妙，我们先看结论。 a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available.
如果我们简单的认为那些Consumer psychologists只是说“因为看见了logo，提醒了他们有透支的能力”.那么楼主肯定觉得C不可理喻了.

但是其实结论的核心是“logo reminds consumer”。所以不管是钱多还是钱少，只要是看见了logo，能remind到consumer的消费情绪，就是对consumer psychologist他们研究结论的加强.

不知道说的是不是明白...

dumdumface · 发表于 2010-9-7 05:58:40

忘记楼主的问题了
问题一：现象和研究没有关系，现象说的是现金和信用卡的对比，而研究说的是信用卡，没提现金。

有关系. 现象说的是现金和信用卡没有错.但是文章的意思是“提醒消费者有信用卡”并不与他们用现金支付矛盾.

问题二：选项和研究关系不是特别密切。选项说的是少付，而研究说的是多付，如何理解？

这个问题我想楼上我的解释已经包括了.

淡妆·雅 · 发表于 2010-9-7 07:34:06

我不是大牛,只是弱弱的说两句.

这题很巧妙，我们先看结论。 a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available.
如果我们简单的认为那些Consumer psychologists只是说“因为看见了logo，提醒了他们有透支的能力”.那么楼主肯定觉得C不可理喻了.

但是其实结论的核心是“logo reminds consumer”。所以不管是钱多还是钱少，只要是看见了logo，能remind到consumer的消费情绪，就是对consumer psychologist他们研究结论的加强.

不知道说的是不是明白...

-- by 会员 dumdumface (2010/9/7 5:51:12)

明白啦~~我的逻辑出了点问题，惯性的认为credit-logo可以提醒人们消费就是超前消费，花销多，其实就像你所说的，只是影响消费情绪而已，花的多花的少都有可能~~~哈哈，明白明白啦~~~谢谢~~~~

jbc88 · 发表于 2010-10-23 16:32:55

我不是大牛,只是弱弱的说两句.

这题很巧妙，我们先看结论。 a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available.
如果我们简单的认为那些Consumer psychologists只是说“因为看见了logo，提醒了他们有透支的能力”.那么楼主肯定觉得C不可理喻了.

但是其实结论的核心是“logo reminds consumer”。所以不管是钱多还是钱少，只要是看见了logo，能remind到consumer的消费情绪，就是对consumer psychologist他们研究结论的加强.

不知道说的是不是明白...

-- by 会员 dumdumface (2010/9/7 5:51:12)

牛~ 我还是没理解，为啥结论不是因为看见了logo，提醒了他们有透支的能力？

唉。。这题真矫情。

特别纠结的一道题！GWD5-Q31！大牛快现身！！！

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