The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
Which of the following, if true, would most strengthen the conclusion drawn above?
(A) It is possible to increase both the quality and the price of a product without changing its competitive position. (B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands. (C) Competing products often try to appeal to different segments of the population of consumers. (D) The competitive position of a product can be affected by such factors as advertising and brand loyalty. (E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.
答案是E，我的选择是A 请教下E中的perceptions of the quality of a product这里是指文章中的value of a product吗？第二个quality，the actual quality of the product才是指文章中的quality？是这么理解吗？ 谢谢先～～
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发表于 2004-1-27 00:38:00
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