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这是我第一篇月毒，超市试吃那个，意思读懂蛮简单的但是有道题还是想了好久真的好久我感觉我纠结了几分钟，求解答。
原文大概是这个
Consider an experience that most people are familiar with: sampling food items in a grocery store. If a food sample tastes good, the following question arises: Is the pleasure that consumers experience, and therefore their subsequent preference for the sample, stronger if they are distracted while tasting the item than if they are paying attention while tasting the item? Thus, from marketers' perspectives, the following question arises: Would it be better to have a protocol at the sampling station that distracts consumers, or should marketers try to focus consumers' attention on the experience while they taste the food product?
Although the focus of this research is on pleasure rather than on pain, several researchers have noted the overlap in neural substrates that are activated by pleasurable and aversive stimuli. Therefore, it is possible that findings in the domain of pain apply to the domain of pleasure as well. A robust but counterintuitive finding in research on pain is that that the intensity of the somatosensory experience is actually greater when a person is distracted rather than paying attention to specific aspects of the experience. If such findings in the domain of pain also apply to the domain of pleasure, the effects of distraction in the domain of pleasure may also run counter to intuition and to the opinions of the marketing experts whom we surveyed.
Specifically, if findings in the domain of pain are consistent with those in the domain of pleasure, distraction (versus paying attention) while tasting a food sample should actually increase the intensity of the pleasure experienced and therefore increase subsequent preferences for the sampled option. A major goal of this research was to identify the key influences on the choice of a sampled food item. We did this by focusing on a common issue in food sampling, namely, that the consumer is often distracted (e.g., by others, looking at information, his or her own thoughts) while tasting the sampled product. In examining how distractions could affect whether the sampled item was or was not chosen, we found support for a dualprocess model of food sampling, which derives from work on the interplay of affect and cognition in decision making. This model proposes that two major components influence the choice of a sampled food item: an informational component and an affective component. These two inputs combine to influence the amount of pleasure that a person experiences when tasting a food sample, and this pleasure can then translate into choice. According to this model, the affective component is associated with automatic processes and is not affected by levels of distraction. In contrast, the informational component is associated with controlled processes and is affected by distractions.
第三段没有我手打，如果我没记错的话大概就是说 ，这个distraction 会把information （他有括号解释information是啥，texture，sweetness，bitterness啥的）component 效用减小
但是把affective （pleasure，pain啥的）component的作用增强 ，但是当人集中注意力在affective上的时候，这个distraction 就没用。
题目问 当给顾客尝试一个很难吃但是很有营养的东西的时候 怎么做才能让他买这个东西，A:给他吃东西的时候放音乐 B：给他在很安静的地方吃 C 吃之前跟他讲这个东西打折 D 吃完以后跟他讲这个东西很有营养 ，求解这题选什么
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发表于 2017-11-12 22:47:22
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