Donut Chain, wishing to increase the profitability of its new store, will place a coupon in the local newspaper offering a free donut with a cup of coffee at its grand opening. Donut Chain calculates that the cost of the advertisement and the free donuts will be more than recouped by the new business generated through the promotion. 我的理解是donut chain 预计广告的成本和免费的donuts会比促销带来新生意的收益要多。A is more than B，不是a比b多的意思么？ 一朋友的理解是Donut Chain预计促销带来的新生意不仅能够收回广告和free donuts所需的成本，还能带来更多的收益 求n人解释！！！！
貌似这么解释的：因为那个more than 是在recouped前面的 先不看more than 就是cost will be recouped by the new business 这样就是能收回成本了 再加上个more than 就是还有除去收回成本的额外收益 如果recouped前面有个what will be 或者that will be什么的 就会是成本比new business的收益高了 呵呵。谢谢
请问，Donut Chain calculates that the cost of the advertisement and the free donuts will be more than recouped by the new business generated through the promotion.
可以理解成 Donut Chain calculates that the cost of the advertisement and the free donuts will be more（ than that will be）recouped by the new business generated through the promotion. ？
cost will be more than recouped. we don't make comparison between a noun(cost) and a verb(recouped). and the intended meaning of this sentence is "成本不仅仅是会被收入所cover, better than that，会被cover多了,即盈利"。
这道题让我想起OG有道题Retail sales rose 0.8 of 1 percent in August, intensifying expectations that personal spending in the July-September quarter would more than double the 1.4 percent growth rate in personal spending for the previous quarter. 我也说不上技术层面的相似，但是可以拿来一起看看。
最后，就算是我们没看懂最后一句，怎么办。我第一遍时也没看懂，于是就放在一边。既然Conclusion是P增大。而宏观的看P=R-C 所以任何说R大或是overall C小的都是可以留条命的选项。只有说new visitor变regular customers的选项implies for a larger rev. 选它，杀其他。
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发表于 2011-5-29 14:08:41
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