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In this argument , the author claims that in order to improve the sales and profits, the owner of Carlo’s Clothing decided to switchfrom newspaperadvertising to frequent radio advertisements according to the experience from Disc Depot. At first glance ,the author’s statement appears to be somewhat convincing, but further reflection reveals that the conclusion is based on dubious assumptions and the reasoning is biased due to the inadequacyin the nature of the evidence provided to justify the argument. A careful examination would reveal how groundless the conclusion is.
The first problem that seriously weaken the logic of the argument is that the strategies drawn from the Disc Depot may be not suitable to the Carlo’s Clothing. Different fields should have distinct policies which play a significant role in the process of development of the business. As everyone knows, the success of different business depends on different professions and strategies. Thereis no identified policy that can be applicable to all thefields. It is possible that the radio advertisement have strong influence on the development of the disc store but have no impact on the clothing store. Therefore, even if the manager of the Carlo’s adopt the same policy as the Disc store did , the sales and profits willnot change as the manager expects.
What’s more. It is necessary to point out another problem in the argument that the evidence of the foot traffic offered in the passage is worth of suspecting . No one can say that the quality of people means the sales and the profits. It is possible that the residents in the store seek for CDs they are interested in but don’t purchase them . Obviously, if the customers are not satisfied with the products provided by the Disc Depot, the profits will not rise as the author says. That is to say , the number of the customers is not an indicator of the profits. Thus the foot traffic can not served as the evidence to illustrate that the profits of the storehave boosted.
Additionally, it is highly doubtful that the retirement has relationship of the owners with the profits of the clothing store. A more detailed analysis would illustrate that other factors far weighthe factor on which the author focuses, including the fierce competition from other stores, the lower loyality of the employees or inapproporiate promotion policies. Lacking the comprehensive analysis of the stagnant profit, it is presumptuous for the author to claim thatunsuccessful situation of the clothing is contributed to the retirement of the owners.
To conclude, the argument is not persuasive as it stands. To make this argument logically acceptable, the author would have to provide the concrete evidence that can justifythat the policiesfrom the Disc are suitable to the clothing store.In addition , to solidify the argument, the author shouldoffer the foot trafficas the indicator of the sales volume and the profits. Only with more convincing evidence could this argument become more than just an emotional appeal. |
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发表于 2010-11-2 14:12:33
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